Why J Turner?

J Turner Research is one of the only firms in the nation to provide true operational intelligence specifically for the apartment industry. 

What is operational intelligence?  Operational intelligence is the knowledge you gain by monitoring resident and prospect perceptions constantly – not just once a year.  Operational intelligence is also quantifying the data you need to achieve your community’s financial goals. Finally, operational intelligence is the information you require to benchmark, emulate, highlight, and focus on best practices. 

To capture your operational intelligence, J Turner Research provides easy-to-manage apartment survey systems that measure resident satisfaction and track prospect opinions.

How Do We Gather Operational Intelligence?

Your residents or potential prospects are surveyed via email. Their responses are imported directly into our automated benchmarking, reporting, and trending analysis system.  Then, we provide reports that give you the tools to improve your community’s bottom line.

Three Ways Our Operational Intelligence Gives You The Competitive Edge

1Unlike any other surveying system on the market, we monitor your property’s performance on an ongoing monthly basis. This is not a one-time report that gets read and tossed aside; our system provides community satisfaction tracking.

2We have compiled survey results for over half a decade to identify the answers you really need.  Our research shows that you will see a direct correlation between your survey results and your profit and loss statements.

3Our system is based on a proven statistical model that predicts the actual behavior of your residents and prospects. Turner Research reports will allow your managers to make informed decisions that directly inspire move-ins, extended stays, referrals, and brand loyalty.

Simply put: No other method of operational intelligence provides such immediate insight into the performance of your community.

J Turner History

After recognizing the need for quality, objective studies in the multifamily industry, Joseph Batdorf partnered with marketing research experts to found J Turner Research in 2003.  Today, the company is one of the leading national firms in apartment surveys, reporting, statistics, and research.  

J Turner Research gathers information from prospective and current residents about their attitudes and opinions about your community. We use this information to identify property strengths and weaknesses and connect these findings to deviances in P&L reports. The result:  We uncover key operational functions that directly influence residents’ length of stay, referrals, and brand loyalty. Each of these factors, in turn, affects a property’s rent growth and occupancy. 

As J Turner grows, so do our products. J Turner is constantly optimizing its survey techniques.  We monitor the correlation of survey results against real financial data from our clients. We then use our findings to test new questions, tweak old ones, or remove questions with weak correlations to a property’s rent growth. As a result, we have identified several top-level questions that filter down to almost every other aspect of community performance. Our surveys are finely tuned, and their results are a strong indicator of your apartment’s financial profitability.