Using Surveys for Online reputation management

J Turner is one of the first apartment industry research firms to integrate social media into our survey programs to manage and leverage your online reputation. Our recent research report on Evolving Resident Demographics showed the importance of social media growing, particularly among younger resident groups.

In response, J Turner has developed two programs: 

Online Reputation Assessment (ORA)

J Turner team members act as online shoppers for your community and search the Internet to find reviews on your community. We compile these reviews into our ORA Report Card. We aggregate on line reviews and provide all resident comments and ratings. These valuable reports are prepared to assist staff on issues they may need to address with prospects walking in the door.

Facebook Application

J Turner pushes actual survey comments from residents directly to the property Facebook page, increasing your marketing exposure.You'll get a monthly stream of comments from your residents and prospects that you can review and post to your Facebook page.  Here's an example of the comments that help to sell your property for you:

• "I love the layout of the apartments. It feels like living in a townhouse rather than an apartment. The craftsmanship of the buildings is very sound & I barely every hear my neighbors."

• "Great place to live, super quiet.  Seems like you are the only one in the building at times.  Friendly Staff, super dog friendly."  

• "This is the best place I have ever lived. The staff is very professional and courteous, and the property is beautiful."
  
  
• "Living here is great. It's not just a home away from home...it really is my home."
  
  
• "We finally feel like we've found a "grown-up's" apartment building."
  
  
• "The concierge services and timely attendance to our needs is very professional and discreet. And the design of the apartment lends itself to aesthetics instead of utility."

Helping feed your Facebook pages with comments from residents increases the dialogue you have with residents with consistent, frequent content.

Contact J Turner Research today for more information about our Online Reputation Management and other products.