Social Media Survey

WHAT?

This survey’s focus is on the use of social media and is an ongoing review of attitudes of residents and their stated behaviors.  The objective of the study is to determine and track the interest and involvement of social media with the apartment industry.

WHY?

At present there is a large amount of interest in how and if the apartment industry should engage in social media. Companies are asking at what level of activity apartment residents are using social media to research, search for and sound off on their apartment community.

WHO?

Companies that are both clients and non clients of J Turner Research have engaged in this process. Clients have simply allowed us to add the social media questions to their existing resident surveys. Non clients have provided email addresses for random monthly surveying of residents. The study will be ongoing until at least June of this year.

These surveys are done as a service to the industry and aggregate results will be presented at the National Apartment Association convention in New Orleans in June. 

HOW?

Feedback from you is welcome. We are very interested in whether this data matches your perception of what is happening in your market. We will continue to track involvement as time goes on. We are collecting the names of properties from participants that are actively engaged with social media sites such as twitter and facebook. We will compare responses from active properties with the aggregate information to determine any differences.

If your company is interested in becoming involved with this project please contact Joseph Batdorf at 281-558-4840 or jbatdorf@jturnerresearch.com. There is no cost involved and your individual company responses are confidential. J Turner will provide you an ongoing real time link to the responses for your company to compare with the aggregate results.

Click here for the latest results

Click here to download the presentation from the conference

Click here to request more information or be a part of the study