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A Closer Look at Prospect Satisfaction and the Sales Process
JPI, a national multifamily real estate firm, partnered with J Turner to survey residents at 25 communities. They discovered:
How residents perceived their leasing process.
Where their customer service was excelling, and what areas needed improvement.
What adjustments needed to be made to operations, staffing, training, amd marketing in order to improve perceived service.
2012
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