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    <title>Multifamily Review Podcast</title>
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    <description><![CDATA[Data in one hand, coffee in the other. Welcome to 'The Multifamily Review' by J Turner Research, where we delve into the multifamily industry with a blend of curiosity and insight. Hosted by Marcus Armstrong, a multifamily aficionado with an inquisitive mind, we're not just decoding trending data—we're questioning it.]]></description>
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      <title>The Move-In Moment That Makes or Breaks Student Housing</title>
      <description><![CDATA[In this episode of The Multifamily Review, Marcus Armstrong breaks down new J Turner Research data from 24,374 student housing move-in surveys. Learn why unit cleanliness and condition have such a major impact on referrals, renewals, and first impressions. Watch to see why the 72 hours before move-in may be the most important window for student housing operators.]]></description>
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      <pubDate>Tue, 26 May 2026 18:33:37 +0000</pubDate>
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      <title>CRAFTing the Perfect Resident Response</title>
      <description><![CDATA[<p>AI isn’t here to replace property managers—it’s here to make communication smarter and easier. In this episode of <em>The Multifamily Review</em>, Marcus Armstrong and Mya Hayhurst explore how the CRAFT method helps property managers use tools like ChatGPT to write review responses, resident emails, and social posts that are professional, personalized, and efficient. Tune in to learn how AI can save you time while keeping your voice authentic.</p>]]></description>
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      <pubDate>Tue, 02 Sep 2025 18:06:00 +0000</pubDate>
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      <title>Inside the Leasing Office: Stories from the Front Lines of Multifamily</title>
      <description><![CDATA[<p>Forget what you think you know about property management. The real story isn’t written in boardrooms; it’s lived in the leasing office, where a single day can range from celebrating a team win to navigating a crisis that feels like a "war flashback." So what separates a thriving, energized team from one that’s burning out?</p> 
<p>On The Multifamily Review, we’re getting real. Host Marcus Armstrong brings in coworker Kelley Lockaby to share candid stories and powerful lessons from her years on the front lines of multifamily. They explore the human side of the business, the relationships that forge unbreakable teams, the leadership actions that build unshakeable loyalty, and the emotional weight that onsite staff carry every day.</p> 
<p>This isn’t just another podcast. It’s an inside look at the heart of your operations. Whether you’re an executive trying to connect with your teams or an onsite professional who wants to feel seen, this episode is for you.</p> 
<p>Listen now for a dose of reality, humor, and a new perspective on what it takes to build a winning on-site culture.</p>]]></description>
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      <pubDate>Tue, 05 Aug 2025 18:14:00 +0000</pubDate>
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      <title>Big Bets and Bold Predictions: Apartmentalize in Review</title>
      <description><![CDATA[<p>The key to the future of multifamily wasn't found at the slot machines in Vegas—it was on the stages and trade show floor of NAA Apartmentalize. If you're feeling the FOMO, don't worry. This podcast cuts through the hype to give you the essential insights that will define the next 12-24 months. Tune in to hear our breakdown of the biggest takeaways, from AI hacks that are changing operations to the surprising new focus on emotional intelligence in leadership. Plus, stick around for three bold predictions that might just change how you plan for the future. Don't get left behind. Watch now and get the insider scoop in under 30 minutes.</p>]]></description>
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      <pubDate>Tue, 01 Jul 2025 18:09:00 +0000</pubDate>
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      <title>Clicks, Keys, and Generational Preferences: Unlocking Your Social Media Strategy</title>
      <description><![CDATA[<p>Is your social media strategy truly connecting, or just collecting dust? Marcus Armstrong is back on The Multifamily Review, armed with the groundbreaking new "From Clicks to Keys" report by J Turner Research! Get ready to dive deep into how social media is revolutionizing apartment searches and resident engagement across every generation. This isn't just about pretty pictures; it's about turning digital interactions into signed leases.</p>]]></description>
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      <pubDate>Tue, 27 May 2025 18:47:00 +0000</pubDate>
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      <title>Ranking Secrets from the Legend: Scott on Achieving Elite Status</title>
      <description><![CDATA[<p>He's known by many names – Lux, Scotty Boy, The Kid, Scott Dog – but you know him as Scott! The man, the myth, the legend finally joins Marcus on The Multifamily Review as the dynamic duo reunites. Get ready to climb the multifamily rankings!</p> 
<p>This episode is your masterclass in achieving top-tier status. Scott, a driving force behind client success at J Turner, breaks down exactly what it takes to make the coveted Elite 1% list and the company-wide Division rankings. Discover the actionable strategies, from property-level tactics to executive-level approaches, that separate the best from the rest.</p> 
<p>Scott emphasizes why every single interaction is critical for your scores and shares the powerful technique of "living in the moment of gratitude" when asking residents for reviews. He explains how effectively leveraging feedback and data, like insights from the dashboard, fuels improvement, and discusses the necessity of a top-down commitment and accountability for achieving company-wide success. Delving deeper, Scott reveals the secrets to excelling in specific areas recognized by the "Einstein Best Of" Awards, like customer service, communication, and maintenance, ultimately reinforcing that mastering the fundamentals – yes, even simple acts like answering the phone! – is the ultimate key to success.</p> 
<p>Whether you're on the cusp of elite status or building a strategy from the ground up, Scott provides the insider playbook. Stop chasing scores and start building a foundation for real, sustainable ranking success. Listen now and learn how to truly move the needle!</p>]]></description>
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      <pubDate>Tue, 29 Apr 2025 17:23:00 +0000</pubDate>
      <itunes:duration>728</itunes:duration>
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      <title>The Online Apartment Odyssey: Navigating the Renter's Journey</title>
      <description><![CDATA[<p>In this episode, we're providing your guide book on all things virtual apt searching! Unearth how to ace your online reputation, and respond thoughtfully to digital feedback. If you're new to the digital game or you're a tenured legend, discover some new insight here on The Multifamily Review! We're diving into a brand new review of data from J Turner Research, as well as more about how to show renters that your property is the real deal. It's time to make your community the destination of choice on every apartment hunter's quest!</p>]]></description>
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      <pubDate>Mon, 17 Mar 2025 19:59:00 +0000</pubDate>
      <itunes:duration>379</itunes:duration>
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      <title>Leasing the Future - AI's Impact on Multifamily</title>
      <description><![CDATA[<p><span>Ever dreamed of robot butlers and smart-home nirvana? Hold up! Before you picture a droid takeover of your apartments, let's get real about AI in multi-family. Forget sci-fi – this episode of The Multi-Family Review dives headfirst into the now of AI and tech, revealing how it's revolutionizing leasing, maintenance, marketing, and even boosting your bottom line. Join Marcus as he explores the smart ways properties are becoming resident-centric powerhouses. Buckle up because the future of multi-family is closer than you think!</span></p>]]></description>
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      <pubDate>Tue, 18 Feb 2025 18:21:00 +0000</pubDate>
      <itunes:duration>486</itunes:duration>
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      <title>The School Bell’s Ringing: Exploring Student Housing</title>
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      <pubDate>Tue, 28 Jan 2025 18:44:00 +0000</pubDate>
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      <title>Episode 9: The State of Multifamily Mental Health- Unveiling the NAA Survey Results</title>
      <description><![CDATA[<p><span>This week's Multifamily Review dives deep into the critical topic of mental health within the multifamily industry. Join host Kevin Guo as he interviews Marcus Armstrong about the groundbreaking mental health survey conducted for the National Apartment Association (NAA). Marcus reveals surprising findings, including high levels of distress among leasing professionals and C-suite executives, and discusses the often-overlooked impact of workplace trauma. The episode explores the significant costs of "presenteeism," where employees are present but not fully productive due to mental health challenges. Learn practical, actionable steps that companies can implement to support employee well-being, from establishing clear mental health policies to fostering a culture of hope. Marcus also shares powerful anonymous responses from survey participants, offering a raw and honest look at the current state of mental health in the industry. Tune in for valuable insights and resources to help build a healthier, more supportive multifamily workplace.</span></p>]]></description>
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      <pubDate>Tue, 19 Nov 2024 15:20:00 +0000</pubDate>
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      <title>Episode 8: Blueprint Conference Recap: Tech, Trends, and Transformations in Multifamily</title>
      <description><![CDATA[<p><span><span>Join Marcus Armstrong on this week's Multifamily Review for a dynamic recap of the Blueprint Conference. This year's event was electrifying, with the Fed's interest rate cut setting a positive tone and technology taking center stage. Marcus discusses the shift towards tech-driven efficiency, the surprising influx of investors, and predictions for the future of property management companies, including the potential decline of mid-sized firms. He also dives into the hot topic of repurposing empty office buildings and the potential impact on urban landscapes. Plus, get an inside look at the bustling trade show floor, where practical AI solutions stole the spotlight. Tune in to hear how Blueprint is shaping the future of the multifamily industry.</span></span></p>]]></description>
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      <pubDate>Tue, 15 Oct 2024 14:27:00 +0000</pubDate>
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      <title>Episode 7: Fighting Fraud: Unmasking the Latest Schemes and Safeguarding Your Communities</title>
      <description><![CDATA[<p><span><span>This week's Multifamily Review features Marcus Armstrong's interview with Snappt CEO Dan Berlind on rampant resident application fraud. Berlind exposes sophisticated schemes, including "inception fraud," and the challenges of digital applications and the gig economy. Learn how property managers can use technology like Snappt's platform to combat fraud, and discover the meaning behind the Snappt squid logo. Don't miss this crucial discussion on a major multifamily industry threat.</span></span></p>]]></description>
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      <pubDate>Tue, 01 Oct 2024 15:47:00 +0000</pubDate>
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      <title>Episode 6: Online Reviews: Decoding the 12th Edition of Online Review Insights</title>
      <description><![CDATA[<p><span><span>J Turner Research has released their 12th Edition of Online Review Insights! This report dives into the evolving landscape of online reviews and explores how to leverage them for multifamily success. Join us on The Multifamily Review as we explore key trends, discover the impact of AI, and understand how to create a positive online reputation.</span></span></p>]]></description>
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      <title>Episode 5: AI Takes Center Stage as RealPage Ushers in the Future of Multifamily</title>
      <description><![CDATA[<p><span>The buzz at RealPage's RealWorld conference in Las Vegas was undeniable: AI is here to revolutionize the multifamily industry. Ryan Raser joined The Multifamily Review to recap his experience, highlighting the launch of exciting new AI-powered products like Lumina and the innovative resident experience platform, Loft. Tune in to hear how RealPage is leveraging AI to streamline operations, overcome language barriers, and enhance resident satisfaction, pushing the boundaries of what's possible in multifamily.</span></p>]]></description>
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      <pubDate>Tue, 03 Sep 2024 14:54:00 +0000</pubDate>
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      <title>Episode 4: The Power of Human Connection: Rethinking Resident Retention in a Competitive Market</title>
      <description><![CDATA[<p><span>Is your resident retention strategy stuck in the past? In today's competitive market, building lasting relationships with residents is more crucial than ever. Join us on The Multifamily Review as Bendix Anderson, expert in resident retention, challenges the "collect rent and forget" approach. He reveals the importance of early, proactive engagement, the power of memorable touchpoints, and how technology can actually enhance human connection. Tune in to discover actionable strategies to boost your retention rates and create a thriving community.</span></p>]]></description>
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      <pubDate>Tue, 20 Aug 2024 17:18:00 +0000</pubDate>
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      <title>Episode 3: Weathering the Storm: Communication Strategies for Multifamily Communities</title>
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      <pubDate>Tue, 06 Aug 2024 14:33:00 +0000</pubDate>
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      <title>Episode 2: Rent Control's Hidden Costs: Unveiling the Domino Effect on Housing Quality</title>
      <description><![CDATA[<p><span>Is rent control truly a solution for housing affordability? Leah Cuffy from the National Apartment Association (NAA) joins Marcus Armstrong on The Multifamily Review to challenge conventional thinking about rent control. Drawing from an NAA-sponsored empirical study, Leah reveals the unintended consequences of rent caps, including a 16% increase in severely inadequate housing where rent control is doubled. Tune in to discover how rent control deters new housing development and investment, ultimately exacerbating housing shortages and harming neighborhood quality.</span></p>]]></description>
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      <pubDate>Tue, 23 Jul 2024 16:20:00 +0000</pubDate>
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      <title>Episode 1: The End of an Era? Houston's Class A Apartments Face Supply Bubble with Bruce McClenny</title>
      <description><![CDATA[<p>Is Houston's apartment market heading for a supply bubble? Brace yourselves as Bruce McClenny, with MRI Real Estate Software, joins Marcus Armstrong to analyze the unsettling trends in Houston's multifamily landscape. Bruce unveils a 50-year high in new supply, fueled by pandemic-era demand and low interest rates. But with single-family rentals booming and job growth slowing, is a market correction on the horizon? Tune in to get Bruce's expert insights and prepare for the potential challenges ahead.</p>]]></description>
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      <pubDate>Tue, 25 Jun 2024 14:24:00 +0000</pubDate>
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      <title>Episode 73: Authenticity Wins- Engaging Multifamily Audiences with Angeline Pham</title>
      <description><![CDATA[<p>Are you stuck in the past with your social media strategy? Gen Z increasingly uses platforms like TikTok and Instagram as their primary search engine, favoring quick, engaging video content. Join Marcus Armstrong and social media expert Angeline Pham as they delve into the changing landscape of social media. Learn how to diversify your content using the 50-30-20 rule, leverage the power of humor and relatability, and showcase the authentic personality of your community.</p>]]></description>
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      <pubDate>Mon, 10 Jun 2024 16:48:00 +0000</pubDate>
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      <title>Episode 72: A Better Shopping Experience in Multifamily with Zeke Lucas</title>
      <description><![CDATA[<p>Consumers would never buy a pair of Nikes off Amazon without knowing the price, availability, or seeing pictures—so why should leasing an apartment be any different? Sadly, limitations in technology and personnel continue to make the leasing experience frustrating for prospects, and Zeke Lucas has some ideas for how we can improve upon consumers’ most significant financial decision. Listen in to hear his insights for technology adaptations, personalized follow-ups, and high-level training for leasing agents in order to better serve prospects and convert them to satisfied residents.</p>]]></description>
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      <pubDate>Tue, 28 May 2024 15:39:00 +0000</pubDate>
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      <title>Episode 71: Insights from the 2023 Multifamily Leaders Survey with Chelsea Kneeland and Marcus Armstrong</title>
      <description><![CDATA[<p><span> Chelsea Kneeland and Marcus Armstrong team up in this episode of the podcast to discuss insights from the 2023 Multifamily Leaders Survey conducted by J Turner Research. As rent growth levels out and staffing shortages persist, ensuring your residents and employees remain satisfied continues to be a priority. Listen in to glean ideas for listening to your employee and resident feedback, making connections, and standing out from the rest.</span></p>]]></description>
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      <pubDate>Tue, 14 May 2024 16:51:00 +0000</pubDate>
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      <title>Episode 70: Communication Is Key, Tech Is a Tool, with Ashley Jenkins</title>
      <description><![CDATA[<p>Ashley Jenkins is a multifamily rockstar and recent winner of NAA’s 2023 20 in their Twenties Award. She sits down with fellow 20’s recipient Marcus Armstrong to discuss their perspectives on property management best practices and the importance of communication. Listen in to hear their thoughts on the merits of technology, responding to reviews, and simply answering the phone in enhancing your resident relations.</p>]]></description>
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      <pubDate>Wed, 01 May 2024 13:36:00 +0000</pubDate>
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      <title>Episode 69: Making Unique Magic with Anna DeGuzman</title>
      <description><![CDATA[<p>At the 2023 J Turner Research Summit, Anna DeGuzman wowed participants with her mesmerizing cardistry and illusions. Chelsea Kneeland sits down with her to reflect not only on her time at the summit, but also on her evolving career. Listen in to hear how she got started in the world of magic, how she has handled criticism, and what inspires her unique talent.</p>]]></description>
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      <pubDate>Tue, 16 Apr 2024 13:48:00 +0000</pubDate>
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      <title>Episode 68: Nurturing happy employees through insights from Dr. Friedman’s book, The Best Place to Work</title>
      <description><![CDATA[<p>In this next episode of our Summit Series, Chelsea Kneeland chats with Dr. Ron Friedman about his research on what motivates excellence in the workplace—and it isn’t money or titles. Dr. Friedman’s book, The Best Place to Work, offers actionable insights based on research into the psychological needs of employees and how to fulfill them. Listen in to gather tips for elevating your employees’ satisfaction and performance while decreasing burnout and increasing profits.</p>]]></description>
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      <pubDate>Mon, 01 Apr 2024 14:26:00 +0000</pubDate>
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      <title>Episode 67: Establishing a Workplace Culture of DE&amp;I with Dr. Shawn Andrew</title>
      <description><![CDATA[<p>A highlight of the J Turner Research Summit in December 2023 was a presentation by Dr. Shawn Andrews which centered on diversity, equity, and inclusion in the workplace. In this episode, Chelsea Kneeland sits down with Dr. Andrews to reflect on the insights she shared at the Summit and discuss steps that multifamily leaders can take to enhance their company’s culture. Listen in to gather inspiration and key takeaways for attracting and bolstering talent to make your communities more diverse, inclusive, and strong.</p>]]></description>
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      <pubDate>Mon, 18 Mar 2024 16:37:00 +0000</pubDate>
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      <title>Episode 66: The Need for Speed—and Empathy—with Jay Baer</title>
      <description><![CDATA[<p>In this episode, Chelsea Kneeland sits down with Jay Baer for a conversation about his presentation at the J Turner Research Summit in December 2023. As the author of the book <em>The Time to Win: How to exceed customers’ need for speed</em>, Baer shares key research findings that show why speed and responsiveness are more crucial than ever in serving customers. Listen in to hear his reflections and key takeaways on how this new research can help your community stand out from the competition.</p>]]></description>
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      <pubDate>Mon, 04 Mar 2024 14:21:00 +0000</pubDate>
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      <title>Episode 65: A Customer-centric Culture Validated by ORA with Jim Fenwick</title>
      <description><![CDATA[<p>The 2023 ORA Elite 1% list was recently released, and Hanover Companies came out on top for the second year in a row. With 71% of their properties making the list, they are clearly doing something right, and Jim Fenwick, President of Property Management, believes it comes down to their on-site teams. Listen in to hear his insights on the importance of hiring people who understand the importance of the customer experience and working to build trust through genuine care.</p>]]></description>
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      <pubDate>Mon, 19 Feb 2024 13:00:00 +0000</pubDate>
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      <title>Episode 64: Multifamily Mythbusters with Turner Batdorf and Peyton Box</title>
      <description><![CDATA[<p><span> In this new episode from our Summit Series, Mindy Price chats with Turner Batdorf and Peyton Box about their presentation, <em>Multifamily Mythbusters,</em> at the J Turner Research Summit in December 2023. In their session, Peyton and Turner highlighted three myths relevant to the multifamily industry and presented data to demonstrate whether those myths are confirmed, plausible, or busted. Listen in to glean insights for your own community when it comes to enhancing your online reputation and resident satisfaction.</span></p>]]></description>
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      <title>Episode 63: What to Expect from the 2023 Elite 1% announcement, with Joseph Batdorf and Nitin Agarwal</title>
      <description><![CDATA[<p>How do you provide the best resident experience? J Turner Research’s ORA Power Rankings can answer that question and more. Joseph Batdorf and Nitin Agarwal explain what an ORA score reveals, how companies and properties can use the scores to improve resident satisfaction, and what new awards properties can win for outstanding resident feedback based on category.</p>]]></description>
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      <pubDate>Mon, 22 Jan 2024 14:28:00 +0000</pubDate>
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      <title>Episode 62: New Truths about Prospective Renters with Chelsea Kneeland and Marcus Armstrong</title>
      <description><![CDATA[<p>The Multifamily Leaders Podcast kicks off 2024 with a series of episodes reflecting on insights from the J Turner Research Summit. First up, Chelsea Kneeland and Marcus Armstrong discuss their research and findings related to prospective renters and the latest trends in their housing search. Listen in to hear what priorities have shifted for prospects, what managers can do to make their communities stand out, and key takeaways for better serving prospective residents.</p>]]></description>
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      <title>Episode 61: Best of 2023</title>
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      <title>Episode 55: Winning Multifamily Strategies with Managed Wi-Fi and PropTech, featuring Todd Thorpe</title>
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      <title>Episode 53: Trickle-down Satisfaction through Talent Management with Wendy Rae Walker</title>
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      <title>Episode 52: The Elite 1% Ranking: Strategies to Increase Your Property’s ORA Score</title>
      <description><![CDATA[<p>In the first episode of 2023, Marcus Armstrong visits the podcast to discuss the qualities that enable communities to make the ORA Power Ranking’s Elite 1%. As competition tightens around this esteemed list, communities must focus more than ever on exceptional customer service and positive reviews. Listen in to gain insight into national trends and strategies to help increase your property’s ORA score in the coming year, along with details on the 2022 Elite 1% announcement on January 23.</p>]]></description>
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      <title>Episode 51: Harnessing the ORA Power Rankings to Improve Your Property’s Online Reputation with Nicole Patterson</title>
      <description><![CDATA[<p>In this podcast episode, Nicole Patterson discusses J Turner Research’s monthly ORA power rankings. Highlighting the top-performing properties nationally in terms of online reputation, the ORA scores present great opportunities for management companies both on and off the list. Listen in to hear Nicole’s insights for common practices that can help your company excel in online reputation and shine in your specific market.</p>]]></description>
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      <title>Episode 11: Memorable Moments from the Multifamily Matters Radio Show with Paul Marks</title>
      <description><![CDATA[<p>Paul Marks is in his fourth year hosting the Multifamily Matters radio show. In this episode, he reflects on memorable guests and insights he has gained through his weekly interviews. Marks also details his work with eConserve to improve the water-efficiency of properties throughout the country.</p>]]></description>
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      <title>Episode 10: Harnessing the Power of Industry Trends and Company Culture to Better Serve Employees and Residents with Toni Blake</title>
      <description><![CDATA[<p>Toni Blake is known for not only entertaining her listeners, but also motivating them to identify areas for personal and professional growth. In this podcast, she talks to Mindy Price about industry trends she has studied and how to apply those to the daily life of a multifamily community. She also discusses the importance of pursuing a professional culture that is a good fit and how she plans to continue encouraging others despite the restrictions the current pandemic has created.&nbsp; &nbsp;</p>]]></description>
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      <title>Episode 9: Creating a Seamless Resident Experience in a Post-Pandemic World with Moriah Glasgow</title>
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      <title>Episode 7: Online Reputation Assessment (ORA™) Insights and Applications</title>
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      <description><![CDATA[<p>The year 2020 presented challenge after challenge worldwide. For Stephanie Williams and her team at Bozzuto, the word “challenge” was changed to “opportunity” as they poured themselves into elevating the morale of their Bozzuto family. Listen in to discover what they did that worked, and what they plan to maintain going forward.</p>]]></description>
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      <title>Episode 5: Diversity and Inclusion with Mike Holmes</title>
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