---
title: "Branding: Challenges and Lessons"
description: "Branding: Challenges and Lessons"
---

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**Branding: Challenges and Lessons**

**Do residents know the name of the management company?**

In a quick poll aimed at researching the branding of property management companies, J Turner Research received responses from 1,381 respondents. The key findings include:

- Almost three fourths indicate knowing the name of the management company.
- Longevity of a resident impacts brand recall, the longer the stay the higher the brand recall.

 

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Want to learn more about [Branding:Challenges and Lessons](http://educonf.naahq.org/kickstartersandbreakouts/)? Join Gabriel Cohen, Monigle Associates Inc; Jamie S. Gorski, The Bozzuto Group; Joseph Batdorf, J Turner Research; and Summer Austin, Camden on June 25, 11:30 to 12:30 p.m. at the 2015 NAA Education Conference & Exposition, Mandalay Bay Resort in Las Vegas.  

With an increased wrangle in the marketplace, both online and offline, establishing and maintaining a brand is pivotal to a company's successful existence. Our seasoned panelists will shed light on:

- The importance of branding.
- Why brand perceptions held by multiple stakeholders matter?
- The challenges in establishing and maintaining a consistent brand.
- How market research supports brand building? 
- The factors that effect a brand such as online reputation, resident satisfaction, etc.
- Best practices in brand building in the multifamily industry 

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