logo naa2015

Branding: Challenges and Lessons

Do residents know the name of the management company?

In a quick poll aimed at researching the branding of property management companies, J Turner Research received responses from 1,381 respondents. The key findings include:

  • Almost three fourths indicate knowing the name of the management company.
  • Longevity of a resident impacts brand recall, the longer the stay the higher the brand recall.




Want to learn more about Branding:Challenges and Lessons? Join Gabriel Cohen, Monigle Associates Inc; Jamie S. Gorski, The Bozzuto Group; Joseph Batdorf, J Turner Research; and Summer Austin, Camden on June 25, 11:30 to 12:30 p.m. at the 2015 NAA Education Conference & Exposition, Mandalay Bay Resort in Las Vegas.  

With an increased wrangle in the marketplace, both online and offline, establishing and maintaining a brand is pivotal to a company's successful existence. Our seasoned panelists will shed light on:

  • The importance of branding.
  • Why brand perceptions held by multiple stakeholders matter?
  • The challenges in establishing and maintaining a consistent brand.
  • How market research supports brand building? 
  • The factors that effect a brand such as online reputation, resident satisfaction, etc.
  • Best practices in brand building in the multifamily industry