apartment prospect surveys

Apartment Prospect Surveys by J Turner Research

  • Unlock prospect perception, the key to your highest leasing potential, with candid information and feedback from your buyers.
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surveys for apartment prospects

RATING AROUND THE WEB

ORA aggregates your online reviews and gives you a single score that is easy to monitor, rank, and improve. One Score. One Dashboard.
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Prospect Survey Program

Mystery shoppers cost money, prospects make you money. Every surveyed prospect experience is captured on a report, giving you the opportunity to discover golden nuggets of intelligence that can lead to golden closing ratios. Get information that relates to a prospect's emotional response to your community vs. calculated data from a mystery shopper. Evaluate the trends and gain valuable insights to factors affecting overall profitability, unit pricing, staff performance, customer service and operations.

Benefits
  • Keep staff on point by providing shopping reports from real buyers
  • Increase closing ratios with direct and immediate prospect feedback
  • Improve targeted marketing based on referral source feedback
  • Optimize personnel by quickly identifying top leasing professionals
  • Gain a competitive edge based on direct buyer feedback
Reports include
  • QuickPulse Reports – Next-day anonymous feedback sent to property management within 24 hours  of each prospect survey submission. This report includes the latest information on the competition and referral sources. It rates the staff and the property in three categories: Leasing Agent, Value Perception, and Physical Marketability of the property. As well as prospect email addresses for immediate communication and follow-up. 

  • Prospect Trend Reports – Monthly side-by-side comparison of property and company averages; measures trends of property indexes. This is a great tool to quickly measure the impact of policy changes and capital improvements.

  • Dashboard - Tabulates all responses for quick viewing, especially useful for area and district managers; analysis and sorts  responses with the ability to drill-down to actual survey responses.

HOW IT WORKS

Prospects receive an invitation via email to complete the survey and management receives full reports on results.
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Download the full report

These are the results of one prospect survey project. Be sure to check out our Resource Center for more!

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Step 1
Short 2 minute surveys are emailed to prospects after visit.
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Step 2
Next day QuickPulse reports detail each prospect’s response.
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Step 3
Monthly reporting provides: company-wide trends, leasing agent ratings, and overall performance tracking.
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Step 4
Your property sees increased closings and move-ins.
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Step 5
Management makes decisions based on continuous prospect feedback.
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Step 6
Management can also access complete details of all prospect responses online.

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