Mystery shoppers cost money, prospects make you money. Every surveyed prospect experience is captured on a report, giving you the opportunity to discover golden nuggets of intelligence that can lead to golden closing ratios. Get information that relates to a prospect's emotional response to your community vs. calculated data from a mystery shopper. Evaluate the trends and gain valuable insights to factors affecting overall profitability, unit pricing, staff performance, customer service and operations.
Benefits
Keep staff on point by providing shopping reports from real buyers
Increase closing ratios with direct and immediate prospect feedback
Improve targeted marketing based on referral source feedback
Optimize personnel by quickly identifying top leasing professionals
Gain a competitive edge based on direct buyer feedback
Reports include
QuickPulse Reports – Next-day anonymous feedback sent to property management within 24 hours of each prospect survey submission. This report includes the latest information on the competition and referral sources. It rates the staff and the property in three categories: Leasing Agent, Value Perception, and Physical Marketability of the property. As well as prospect email addresses for immediate communication and follow-up.
Prospect Trend Reports – Monthly side-by-side comparison of property and company averages; measures trends of property indexes. This is a great tool to quickly measure the impact of policy changes and capital improvements.
Dashboard - Tabulates all responses for quick viewing, especially useful for area and district managers; analysis and sortsresponses with the ability to drill-down to actual survey responses.
HOW IT WORKS
Prospects receive an invitation via email to complete the survey and management receives full reports on results.
Step 1
Short 2 minute surveys are emailed to prospects after visit.
Step 2
Next day QuickPulse reports detail each prospect’s response.
