AI that actually knows multifamily
We have every survey solution you need.
You can boost your online presence by actively managing your reviews.
Leverage our professional response writing team to respond for you.
No need to go anywhere else; we can help with social too.
Quick management of your business listings with little effort.
Your secret weapon for mastering your online reputation strategy.
A team of experts dedicated to creating a positive experience for you.
Please take a look at our pricing philosophy and structure.
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AI that actually knows multifamily
We have every survey solution you need.
You can boost your online presence by actively managing your reviews.
Leverage our professional response writing team to respond for you.
No need to go anywhere else; we can help with social too.
Quick management of your business listings with little effort.
Your secret weapon for mastering your online reputation strategy.
A team of experts dedicated to creating a positive experience for you.
Please take a look at our pricing philosophy and structure.
Understand the ORA® score to unlock its fullest potential to meet your online reputation and resident experience goals.
The ORA score, which stands for Online Reputation Assessment, compiles a multitude of rating factors from many of the major review sites to provide a comprehensive, apples-to-apples score from 1-100 for any apartment community that receives online reviews, offering owners, investors, management teams, and onsite team insights on the performance of their portfolios and the performance of their competitors.
We monitor the online reputation of properties across more than 21+ review sites. To determine a property’s ORA score, it needs to have only one online rating.
The ORA score was developed for the multifamily industry to provide one simple score to evaluate a property’s online reputation. All members of the multifamily industry find value in utilizing the ORA score for reputation management, operational decision-making, team member recognition, and competitive intelligence.
The value of the ORA score has now expanded to apartment renters, accessible on the ORA App. Renters use it to compare apartment communities and make more informed decisions about where to live.
Yes, we do; we publish a bi-annual report—The Mechanics of Online Review Sites and ILSs. This report presents the first-ever quantitative perspective on review sites and ILSs. It dives into how the significant sites function and the historical trends observed in analyzing these over time. To download the latest report, please visit our resources page.
The ORA Power Ranking is a monthly, independent ranking of apartment properties and management companies based on different parameters. A property or management company is not required to be a J Turner Research client to qualify for this ranking, published by our media partner Multifamily Executive. Please visit our ORA power rankings page to view previous and upcoming rankings.
You can learn more about our ORA® Monitoring tool on our solutions page! You can also reach out to us to request your ORA score.
We provide a host of resources to help properties and companies to improve their scores. Please visit our ORA® Genius page for insights from industry leaders and senior management on how to excel in online reputation management.
You can also sign up for our newsletter, which shares insights into online reputation best practices and many other resources.
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This is the first step to a smarter online reputation management strategy. Request your ORA® score today to see where you stand.
You can learn more about the ORA App, which residents use as their final step in their apartment search.