We have every survey solution you need.
You can boost your online presence by actively managing your reviews.
Leverage our professional response writing team to respond for you.
No need to go anywhere else; we can help with social too.
Quick management of your business listings with little effort.
Your secret weapon for mastering your online reputation strategy.
A team of experts dedicated to creating a positive experience for you.
Please take a look at our pricing philosophy and structure.
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We have every survey solution you need.
You can boost your online presence by actively managing your reviews.
Leverage our professional response writing team to respond for you.
No need to go anywhere else; we can help with social too.
Quick management of your business listings with little effort.
Your secret weapon for mastering your online reputation strategy.
A team of experts dedicated to creating a positive experience for you.
Please take a look at our pricing philosophy and structure.
Go beyond the basics. Learn how ORA is calculated, what impacts your score, and how to turn resident feedback into operational improvement.
The ORA® Score (Online Reputation Assessment) is the multifamily industry’s standardized metric for measuring how apartment communities are perceived online.
It evaluates both ratings and review content across major review sites, using a statistical model that considers:
⋅ Review ratings across platforms
⋅ Feedback across 22 operational areas (such as maintenance, communication, and cleanliness)
⋅ Review volume and consistency
⋅ Recency of reviews
The result is a 0–100 score that reflects true reputation performance — not just an average of ratings.
ORA monitors reputation across 20+ major review sites and ILSs relevant to multifamily.
A property only needs one online rating to receive an ORA score, ensuring that nearly every apartment community can be measured and benchmarked consistently.
ORA delivers value across the entire multifamily ecosystem:
⋅ Operators & onsite teams use ORA as an operational KPI to measure performance and prioritize improvements
⋅ Owners & investors use ORA to evaluate asset performance and risk
⋅ Marketing teams use ORA as a credible proof point of resident experience
⋅ Renters use ORA to compare communities and make informed leasing decisions
ORA creates a shared, objective view of performance across all stakeholders.
ORA is not a simple average of star ratings.
It analyzes both ratings and the content of reviews, evaluating feedback across 22 operational areas that renters consistently mention.
This allows ORA to reflect how a community actually performs, not just how it is rated — making it a more reliable and actionable measure of reputation.
The ORA® Power Rankings recognize the top-performing apartment communities and management companies based on their ORA scores.
Published annually in partnership with Multifamily Executive, these rankings highlight organizations that consistently deliver strong resident experiences.
Participation does not require being a J Turner Research client — rankings are based purely on performance.
Understanding your ORA score is the first step. Improving it requires understanding what is driving it.
J Turner’s ORA Monitoring and analytics tools help you:
⋅ Identify which operational areas are impacting your score most
⋅ Benchmark performance against competitors and national data
⋅ Track trends over time
⋅ Prioritize actions that will drive measurable improvement
👉 Explore the ORA® Monitoring tool to go beyond the score and understand your performance.
Improving your ORA score starts with improving the resident experience.
Because ORA is influenced by feedback across 22 operational areas, the most effective approach is to identify where your community is falling short and focus on those areas first.
J Turner supports this through:
⋅ ORA Monitoring and analytics to uncover root causes
⋅ Thought Analysis AI to identify trends in feedback
⋅ Our Consulting team and best practices to guide operational improvements
👉 The most successful operators don’t just track ORA — they use it to drive performance.
Yes. We publish a biannual report — The Mechanics of Online Review Sites and ILSs — that provides a data-driven look at how major platforms function and how trends affect reputation performance.
Visit our Resources page to download the latest report.
ORA scores are updated monthly, allowing operators to track performance trends and measure the impact of operational changes over time.
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This is the first step to a smarter online reputation management strategy. Request your ORA® score today to see where you stand.
You can learn more about the ORA App, which residents use as their final step in their apartment search.