ORA®
The Only Comprehensive and Unbiased Multifamily Reputation Score
The ORA® (Online Reputation Assessment) Score, unique to the multifamily industry, is the only inclusive reputation score that monitors ratings for any community that receives an online review.
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Complete Reputation Score
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Property & Company Scores
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Resident Are Using ORA
A Smart Reputation Strategy Starts With ORA®
It all starts with your ORA® Score. ORA® determines your overall online reputation performance and begins the process of understanding how your residents and prospects feel about your community.
One score that says so much
The ORA® statistical model aggregates and analyzes online ratings and reviews for any community that receives them across multiple review sites and ILSs to generate a single score on a 0-100 scale, that is easy to monitor, rank, and improve.
Even Residents are using it!
ORA® is no longer just an industry score—residents are now using it to choose their next happy home.
ORA® Power Rankings
We understand that achieving a positive online reputation takes strategy and work. That is why J Turner celebrates the best of the best in online reputation every year in our annual power rankings. Check out our past, current and future rankings showcasing the reputation geniuses.
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Need To Know More About ORA®?
Common Questions
There are numerous reputation scores out there. We have compiled a list of frequently asked questions about ORA® to help you understand why the multifamily industry has adopted ORA® as its reputation benchmark.
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