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LEARN MORE ABOUT YOUR

ORATM SCORE

Get Your ORA Score
ONLINE REPUTATION ASSESSMENT

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ORA™, or Online Reputation Assessment, is an unprecedented method to overcome the challenge of multiple review rating scales. Developed by J Turner Research, a leading apartment industry research firm, the ORA™ statistical model aggregates and analyzes online ratings to generate a single score on a 0-100 scale, that is easy to monitor, rank, and improve.

 

The Importance of Online Reputation

74% of surveyed residents reported utilizing online ratings and reviews during their apartment search. ORA™ Score serves as the industry benchmark for measuring a property’s online reputation. This score is based on monthly online reputation monitoring of more than 62,000 properties nationwide, across all review sites.

Based on our annual 2016 Industry Leaders Survey, 37% of multifamily industry leaders say dealing with online ratings and reviews are among the top three challenges facing them today. Additionally, besides rent and location, online reputation of a property is the single most important criteria that matters to prospective residents.

J Turner Research partners with Multifamily Executive to publish monthly ORA™ Power Rankings that ranks top properties and management companies in the nation based on their ORA™ scores.

TRUSTED BY:

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Greystar
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Bozzuto
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Cortland Partners
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We had no way of taking a high level look at our online reputation before using ORA™! Armed with the new, valuable information, we made positive changes to our practices that have lead to increased ratings and a higher ORA™ score.

- Apartment Property Manager

Take Control of your Online Reputation

Your ORA™ score is the starting point to the J Turner Research 360 process. ORA™ determines your online reputation and begins the process of understanding what your residents feel about the current state of your properties and management. Use Ratings Tracker to manage, track, and respond to reviews. Make informed decisions about changes to your practices. See the direct impact - happier residents lead to positive reviews and a higher ORA™ score.

WATCH OUR VIDEO AND LEARN MORE

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MONITOR

Track your online score with our dashboard & reports. Identify your top scoring properties and see what practices can be implemented to improve company-wide management.

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BENCHMARK

Compare and contrast individual properties and portfolios - locally, regionally, and nationally. See where you outrank the competition, and see where you don’t.

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IMPROVE

Use the detailed report data to make informed decisions on property and management changes, based on trends in score-impacting satisfaction factors.