ORA™, or Online Reputation Assessment, is an unprecedented method to overcome the challenge of multiple review rating scales. Developed by J Turner Research, a leading apartment industry research firm, the ORA™ statistical model aggregates and analyzes online ratings to generate a single score on a 0-100 scale, that is easy to monitor, rank, and improve.
74% of surveyed residents reported utilizing online ratings and reviews during their apartment search. ORA™ Score serves as the industry benchmark for measuring a property’s online reputation. This score is based on monthly online reputation monitoring of more than 62,000 properties nationwide, across all review sites.
Based on our annual 2016 Industry Leaders Survey, 37% of multifamily industry leaders say dealing with online ratings and reviews are among the top three challenges facing them today. Additionally, besides rent and location, online reputation of a property is the single most important criteria that matters to prospective residents.
We had no way of taking a high level look at our online reputation before using ORA™! Armed with the new, valuable information, we made positive changes to our practices that have lead to increased ratings and a higher ORA™ score.
Your ORA™ score is the starting point to the J Turner Research 360 process. ORA™ determines your online reputation and begins the process of understanding what your residents feel about the current state of your properties and management. Use Ratings Tracker to manage, track, and respond to reviews. Make informed decisions about changes to your practices. See the direct impact - happier residents lead to positive reviews and a higher ORA™ score.
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Track your online score with our dashboard & reports. Identify your top scoring properties and see what practices can be implemented to improve company-wide management.
Compare and contrast individual properties and portfolios - locally, regionally, and nationally. See where you outrank the competition, and see where you don’t.