J Turner is the leader in student housing research, delivering student insights for 7 of the top 10 housing communities. Our student and guarantor housing surveys provide a better understanding of prospect preferences and reveal opportunities to improve the move-in/ move-out process. Measuring students’ and guarantors’ attitudes enables management to make adjustments and improve profitability and long-term stability in a changing marketplace.
Benefits
Increase renewal likelihood and students’ brand loyalty
Capture perceptions at peak times – move-in/move-out
Identify key property, policy, or personnel areas in need of improvement to enhance students’ housing experiences
Ensure students’ feel respected and heard
Use results to judge which changes will positively affect your community
Compare your properties to national student housing companies and properties
Improve your development’s value perception
Reports
Fall Move-In and Spring Renewal Studies – Measure perceptions on move-in regarding the onsite staff, apartment layout, amenities, and helpfulness of the resident advisor as well as what attracted the student to the property.
QuickPulse Reports - Next-day anonymous feedback each time a prospect completes an online survey provides indexes in three categories: Leasing Agent, Value Perception, and Marketability of the property; includes information on the competition and referral sources. Online QuickPulse reports tabulate all responses for quick viewing by property management.
Prospect Trend Reports – Monthly side-by-side comparison of each property and to company averages; measures trends regarding personnel, pricing, value perception and marketability
HOW IT WORKS
There are three parts to the J Turner Research student housing survey system: resident, prospect, and parent surveys:
Fall Residents Survey
Residents are surveyed in the fall at move-in to understand a student’s first impressions and motivations in choosing your community.
Immediate Prospect Survey
Prospects are surveyed soon after a visit and a copy of the completed survey is immediately sent to your inbox.
Parents Move-in Survey
Parents are surveyed via email at a month after the student move in, because of their financial and emotional influence with the student.
Spring Residents Survey
Residents are surveyed in the spring about renewal to examine perceptions of maintenance, quality of living conditions, amenities, the grounds and staff at the community and renewal potential.
Prospect Trend Reports
Monthly response trend reports and online survey result access let you review community analyses and compare your prospects’ answers with national averages.
Parents Insights Report
A detailed report of each survey is issued providing a unique insight into your community’s pros and cons from the parents’ perspective. The survey also has the option for parents to request contact from management to address any questions or issues.
