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Multifamily Leaders Podcast Episode 12: Taking on online haters – Focus on the meat and craft tactful review responses

pencil icon by Priyanka Agarwal on Apr 6, 2021 9:41:13 AM

Responding to online reviews requires tact, diplomacy, and professionalism. In light of reviews becoming increasingly aggressive, Susan Goff, Director of Marketing for CREA, shares practical tips and advice on responding to negative feedback, taking on relentless trolls, tackling reviews that belittle your staff, and replying to reviews by “unauthorized” residents. She shares her experience regarding outsourcing your community’s review responses to a third party as essential in many circumstances. Listen to this podcast to learn how you can support your associates and demonstrate exceptional service to residents and prospects through your review responses.

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Multifamily Leaders Podcast Episode 11: Memorable Moments from the Multifamily Matters Radio Show

pencil icon by Priyanka Agarwal on Mar 22, 2021 8:33:42 AM

Paul Marks is in his fourth year hosting the Multifamily Matters radio show. In this episode, he reflects on memorable guests and insights he has gained through his weekly interviews. Marks also details his work with eConserve to improve the water-efficiency of properties throughout the country.

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Multifamily Leaders Podcast Episode 10: Harnessing the Power of Industry Trends and Company Culture to Better Serve Employees and Residents

pencil icon by Priyanka Agarwal on Mar 8, 2021 9:25:47 AM

Toni Blake is known for not only entertaining her listeners, but also motivating them to identify areas for personal and professional growth. In this podcast, she talks to Mindy Price about industry trends she has studied and how to apply those to the daily life of a multifamily community. She also discusses the importance of pursuing a professional culture that is a good fit and how she plans to continue encouraging others despite the restrictions the current pandemic has created.

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Multifamily Leaders Podcast Episode 9: Creating a Seamless Resident Experience in a Post-Pandemic World with Moriah Glasgow

pencil icon by Priyanka Agarwal on Feb 23, 2021 8:45:54 AM

The COVID-19 pandemic presented many challenges for multifamily companies. Moriah Glasgow, Marketing Specialist, Windsor reflects on the company’s efforts to embrace technology in order to continue providing excellent care for their teams and customers. She notes Windsor’s goal of ensuring a frictionless ‘online to onsite’ experience for each consumer.

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Multifamily Leaders Podcast Episode 8: The Golden Rule - Lessons in Multifamily Leadership with Rick Graf

pencil icon by Priyanka Agarwal on Feb 8, 2021 8:00:00 AM

As an industry leader with over 40 years of experience, Rick Graf, President, Multifamily, Cushman & Wakefield, started as a porter changing lightbulbs and is now president of one of the leading third-party multifamily management firms in the nation. He reflects on his experience throughout the years, and particularly the challenges and lessons learned in 2020, and shares advice for those interested in a career such as his.

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Multifamily Leaders Podcast Episode 7: Online Reputation Assessment (ORA™) Insights and Applications

pencil icon by Priyanka Agarwal on Jan 25, 2021 8:00:00 AM

For 10 years now, J Turner Research’s Online Reputation Assessment (ORA™) has been a tool to quantify a multifamily property’s online reputation. Through various means, owners and managers can utilize the information gleaned from their ORA™ scores, online reviews, and resident relations to identify opportunities to enhance their online reputation and the experience they provide for their customers.

Soon, J Turner will announce the 2020 Elite 1% properties in the nation based on their individual ORA™ scores.

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Multifamily Leaders Podcast Episode 6: Boosting Employee Morale in 2020 and Beyond with Stephanie Williams, President of Bozzuto Management Company.

pencil icon by Priyanka Agarwal on Jan 11, 2021 8:00:00 AM

The year 2020 presented challenge after challenge worldwide. For Stephanie Williams and her team at Bozzuto, the word “challenge” was changed to “opportunity” as they poured themselves into elevating the morale of their Bozzuto family. Listen in to discover what they did that worked, and what they plan to maintain going forward.

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Multifamily Leaders Podcast Episode 5: Diversity and Inclusion with Mike Holmes

pencil icon by Priyanka Agarwal on Dec 28, 2020 8:00:00 AM

In his second podcast, Mike Holmes, President Easlan Management Company and 2020 NAA Chairman of the Board, talks in-depth about NAA's Diversity and Inclusion initiative and how it can advance the trillion-dollar multifamily industry. He shares tips and advice on what organizations and individuals can do to successfully embrace and practice diversity rather than having it as a mere mission statement.

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Multifamily Leaders Podcast Episode 4: COVID-19 – The Impact on the multifamily industry and how can you make a difference

pencil icon by Priyanka Agarwal on Dec 14, 2020 8:00:00 AM

In this episode, Mindy Price converses with Jim Wilson, Ph.D., Director of Political Affairs, NAA. Jim talks at a personal level about what drew him to a career in political affairs and why he is so passionate about it. 

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Multifamily Leaders Podcast Episode 3: Building a career and growing assets within the multifamily housing industry

pencil icon by Priyanka Agarwal on Dec 2, 2020 1:10:04 PM

In this episode, Mindy chats with Jackie Rhone, Executive Director at Greystar. Jackie details her own career path, which began as a part-time leasing agent at the age of 16 to now having grown assets internationally and established a new division of active adult communities from coast to coast.

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