The first-ever J Turner Research Summit will take place on Dec. 9-11 at the Four Seasons Resort in Scottsdale, Arizona. Intentionally designed to be different from the traditional industry conference, the Summit will be free of vendors and will focus on data worth knowing for apartment executives, investors, analysts and developers.
No fluff. No vendors. Just the facts. It’s the J Turner Research Summit. It’s data worth knowing, and it’s happening December 9-11 in Scottsdale, AZ.
In this episode, you will discover the power of reputation management, how online reviews serve as the front door to the customer experience, and hear a few key stats from J Turner Research.
First impressions are always the most lasting ones. Not taking care of these nine issues can ruin a resident’s early days at your community.
A few days after a resident moves in to your community, the last thing you want them to write in a review is, “I had the worst leasing experience ever in an apartment” or “Do not move here, they don’t care about you once your name is on the lease” or “I would not recommend this place to my worst enemy.”
Bozzuto manages 51 properties in the 2017 Elite 1% ORA™ Power Ranking of properties by online reputation for the year 2017. The Kensington has bagged the number one spot for three consecutive years including 2017.
Our 2015 national study, Marketing to Different Generations, involving 25,000-plus residents, frames the story of ratings and reviews in the multifamily industry. The report’s findings show that more than half (52%) of prospective apartment renters are turning to ratings and reviews at the beginning of their apartment search. In fact, other than location and price, ratings and reviews are among the first factors consumers consider in looking for an apartment.
When was the last time you tried a new restaurant without checking the reviews? Or made a big purchase without first checking the ratings? Consumers across industries rely more and more on what the world wide web has to say about a business or product, and it is increasingly becoming the same way when it comes to apartment communities. Multifamily Industry leaders have had to come up with methods to consistently garner positive feedback from residents on online review and internet listing sites.
Online reputation continues to grow in importance for the multifamily industry and properties benefit from a streamlined monitoring system. ORA™score is an aggregate compilation of a property's ratings across all review sites. Each month, we monitor the online ratings of more than 62,000 properties, nationwide, to assign ORA™ scores to each property. The national average ORA™ score is 56.87.
EdR is the number one student housing company in online reputation in the nation, with an impressive ORA™ score of 62.
In a candid conversation, Matt Sadler, Marketing Manager, EdR shared his expert insights into the company's policies and processes to communicate with Generation Z and to maintain a stellar online reputation.