by
Priyanka Agarwal on Jul 27, 2021 8:24:55 AM
Marketing always requires creative thinking, but multifamily marketing teams were put to the test like never before when the COVID-19 pandemic hit. Listen in to hear Carina Bryars, director of marketing for central/south, Greystar, reflect on how apartment communities developed innovative strategies for marketing to prospects and what the future of leasing may hold.
Marketing always requires creative thinking, but multifamily marketing teams were put to the test like never before when the COVID-19 pandemic hit. Listen in to hear Carina Bryars, director of marketing for central/south, Greystar, reflect on how apartment communities developed innovative strategies for marketing to prospects and what the future of leasing may hold.
Like what you see? Enter your email to subscribe to our blog.
by
Priyanka Agarwal on Jul 12, 2021 8:47:19 AM
Crime has no specific address. Residents must feel safe in their apartment homes; therefore, every apartment community must sensitively and promptly address any concerns regarding safety and security. Listen in to hear Nathan Burnett of Watchtower Security share common security issues and misconceptions and how you alleviate your residents’ safety concerns. Burnett shares practical advice on how communities can implement specific security measures to prevent crime.
by
Priyanka Agarwal on Jun 28, 2021 9:31:05 AM
Gary Gregory is a best-selling author and motivational speaker with 20 years of experience in the student and conventional housing industry. He has combined his multifamily experience with the lessons he learned as a sponsored triathlete and personal trainer. In this podcast, Gregory shares his insight on becoming a transformational leader and how adjusting your leadership style can equip your company to become a leadership factory of its own.
by
Priyanka Agarwal on Jun 14, 2021 8:15:06 AM
As the volume of packages and deliveries has increased over the years, and especially since the pandemic, multifamily communities have faced storage and distribution challenges. Listen in to learn how Luxer One has played a role in helping communities develop solutions for managing packages in order to move responsibility from the staff and make them more accessible to residents.
by
Priyanka Agarwal on Jun 1, 2021 9:51:19 AM
A community’s online reputation is increasingly important in the market today, and J Turner Research’s Online Reputation Assessment (ORA™) score holds much weight for prospective residents and resident retention. The ORA™ score is the multifamily industry standard to measure and benchmark a property’s online reputation. Listen in to hear Rich Hughes reflect on what a community’s ORA™ score means for owners, investors, managers, prospects, and, ultimately, its economic strength.
by
Priyanka Agarwal on May 17, 2021 9:36:13 AM
Robert Martinez, founding principal and CEO of Rockstar Capital, is considered the “Apartment Rockstar” for a good reason. As he has built his business from the ground up, Martinez has learned from mentors along the way. He offers some of that advice for those in the industry. From constantly innovating and adapting to changing trends to whole-heartedly listening to your associates and consumers, he shares the tips that have helped his business grow in even the most challenging of times.
by
Joseph Batdorf on May 4, 2021 8:10:00 AM
Online reviews for multifamily communities are here to stay and are increasing exponentially. As of Q1 of 2021, the total volume of multifamily reviews for over 122,000 properties is close to 11.3 million. More than 70% of renters pay attention to manager responses. Priyanka Agarwal, who has responded to more than 165,000 multifamily reviews in this podcast, shares practical tips and examples of how to tackle a variety of challenging situations based on the Four P rule. From staff name-calling to trolls to fake reviews, she shares her expertise on responding to reviews keeping both the current and prospective resident in mind.
by
Priyanka Agarwal on Apr 19, 2021 8:00:00 AM
In 2008, Brent Williams launched Multifamily Insiders. An exceptional “social networking” resource for those who serve in this industry, MFI has adjusted in light of the pandemic to provide meaningful content to its users. In this podcast, Williams reflects on how his team has developed online training that is engaging, meaningful, and that helps to boost communities’ profits. He also provides tips for being the CEO of yourself to advance your career in the industry.
by
Priyanka Agarwal on Apr 6, 2021 9:41:13 AM
Responding to online reviews requires tact, diplomacy, and professionalism. In light of reviews becoming increasingly aggressive, Susan Goff, Director of Marketing for CREA, shares practical tips and advice on responding to negative feedback, taking on relentless trolls, tackling reviews that belittle your staff, and replying to reviews by “unauthorized” residents. She shares her experience regarding outsourcing your community’s review responses to a third party as essential in many circumstances. Listen to this podcast to learn how you can support your associates and demonstrate exceptional service to residents and prospects through your review responses.
by
Priyanka Agarwal on Mar 22, 2021 8:33:42 AM
Paul Marks is in his fourth year hosting the Multifamily Matters radio show. In this episode, he reflects on memorable guests and insights he has gained through his weekly interviews. Marks also details his work with eConserve to improve the water-efficiency of properties throughout the country.
Leave Your Comment