The April issue of ORA™ Power Rankings features the Top 10 of the 2017 NMHC 50 Largest Apartment Managers with regards to their online reputation. The top managers have grown in size, but who won the residents’ choice award online?
Developed by J Turner Research and published by Multifamily Executive, ORA™ Power Rankings are based on an extensive monthly, online reputation study of more than 64,000 properties nationwide, across all review websites.
| Rank | Company | 2017 ORA™ Score | 2016 ORA™ Score | % Change (Y-O-Y) |
NMHC 50 Rank |
|---|---|---|---|---|---|
| 1 | Bozzuto | 79.13 | 77 | 3% | 14 |
| 2 | AvalonBay Communities, Inc. | 78.91 | 76 | 4% | 10 |
| 3 | Gables Residential | 74.11 | 72 | 3% | 43 |
| 3 | MAA | 74.11 | 71 | 4% | 6 |
| 4 | AIMCO | 72.68 | 71 | 2% | 26 |
| 5 | Camden Property Trust | 72.20 | 68 | 6% | 20 |
| 6 | Cortland Partners | 68.56 | 66 | 4% | 32 |
| 7 | Pegasus Residential | 68.20 | 65 | 5% | 38 |
| 8 | RAM Partners, LLC | 67.97 | 69 | -1% | 34 |
| 9 | Milestone Management | 66.80 | 60 | 11% | 21 |
| 10 | Greystar | 65.95 | 58 | 14% | 1 |
The Bozzuto Group hit the trifecta – for the third consecutive year, Bozzuto has been recognized as the company with the best online reputation with ORA™ score of 79.13—the highest score among all top 50 managers. The company increased its score by three percent since last year, it was 77 in 2016. Bozzuto’s residents have consistently shared positive experiences on multiple ratings and review sites. The ORA™ score is an aggregate compilation of a properties ratings and reviews across all ratings and review sites.
“We are honored by this ranking because it shows us that our residents are more than just happy — we’ve earned their trust. That is the true measurement of our success,” says Stephanie L. Williams, President of Bozzuto Management. “Bozzuto works to create communities that feel extraordinary and encourage meaningful dialogue between residents and the management team.”
With 70 percent of prospects deciding to visit a property based on its online reputation, multifamily companies are going all out to win resident recognition. The average ORA™ score of the top 10 managers has increased five percent – from 68.45 in 2016 to 71.69 this year. The national average ORA™ score is 57.23.
Close on the heels of Bozzuto, at number two is AvalonBay Communities, Inc. Avalon scored 78.91 to up its score by four percent since last year. The third spot was taken by Gables Residential with an ORA™ of 74.11.
Greystar rejoined the top 10 ranking from 2015. The company’s ORA™ jumped by 14 percent from 58 in 2016 to 65.95 in 2017.
Pegasus Residential and Milestone Management, LLC are also new entrants in 2017. Milestone registered a significant gain in its online reputation. The company increased its ORA™ by 11 percent from 60 last year to 66.80 in 2017.
