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Courting the Baby Boomers
Baby boomers represent a significant portion of the rental market, learn more about how to get them to choose your property:
The baby boomers, 65 years and older, have been moving around the country at a substantial pace.
Learn about their rental search patterns - social media usage, role of online ratings, preferred devices and search sources, etc.
See the language nuances that Marketers have to consider when courting baby boomers.
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