Courting the Baby Boomers

Baby boomers represent a significant portion of the rental market, learn more about how to get them to choose your property:

• The baby boomers, 65 years and older, have been moving around the country at a substantial pace.

• Learn about their rental search patterns - social media usage, role of online ratings, preferred devices and search sources, etc.

• See the language nuances that Marketers have to consider when courting baby boomers.