The Evolution of Online Reputation: Do Reviews and Responses Matter?
In a unique national research project, we focus on how students have evolved in their consumption of online reviews and responses and if they really impact their decision-making process? More than 21,000 students shared their opinion on the following:
The impact of manager responses and student expectations from them.
The most influential aspects of reviews when comparing reviews of different properties.
Trust and effect of reviews on decision to visit a property.
The interplay between giving and asking for reviews.
The role of Facebook in the apartment search process.
