The Evolution of Online Reputation: Do Reviews and Responses Matter?

In a unique national research project, we focus on how students have evolved in their consumption of online reviews and responses and if they really impact their decision-making process? More than 21,000 students shared their opinion on the following:

• The impact of manager responses and student expectations from them.

• The most influential aspects of reviews when comparing reviews of different properties.

• Trust and effect of reviews on decision to visit a property.

• The interplay between giving and asking for reviews.

• The role of Facebook in the apartment search process.

• Parent involvement and much more!