The National Aaparment Association (NAA) and J Turner Research surveyed students and parents from 159 campuses to gather data regarding:
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                What amenities students and parents preferred and look for in housing communities. 
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                How developers and managers can target the two distinct audiences. 
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                The impact pf consumer needs and preferences on student housing marketing, community and unit design, rental payments, etc. 
 
            
           
            
           
            
          