The 15th Edition of The Mechanics of Online Review Sites and ILSs

J Turner Research proudly presents the 15th edition of The Mechanics of Online Review Sites and ILSs, the multifamily industry’s definitive guide to the online review landscape. Through our continuous, comprehensive analysis, we deliver the most rigorous and actionable data available on resident feedback.

This latest report is drawn from our robust portfolio of over 149,000 monitored multifamily properties nationwide. The data reaffirms the critical role of resident feedback in the modern rental journey, with 91% (136,225) of all monitored properties maintaining at least one online review.

Our longitudinal tracking highlights a stabilizing digital ecosystem following recent market recalibrations. While a historic, top-down purge of over 2 million historical reviews, driven by platform consolidation and algorithmic shifts, permanently reshaped the landscape, our total database has now grown to 18,346,238 reviews. This continued growth underscores a vital truth: renter engagement remains highly active. Recent shifts in review volume are a direct result of changing market structures, not a decline in the resident voice.