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J Turner Research’s latest study – The Great Online Apartment Adventure – dives deeper, acknowledging the constant changes in technology and renter expectations, revealing significant shifts in what makes a good apartment in the eyes of today’s prospect. The report carries forward the inquiry tradition of the Internet Adventure Study, a study by J Turner in 2016, 2018, 2021, and 2023
Major Findings:
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What are the key categories in resident reviews that signal major red flags for future renters?
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What form of communication do renters prefer for simple versus complex questions?
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Which review platforms should you continue to focus on for 2025?
