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The multifamily landscape has fundamentally shifted. Today’s renter, a digitally-native and discerning consumer, no longer just seeks a place to live; they seek a lifestyle hub optimized for work, wellness, and convenience. This survey of renters nationwide reveals a departure from pre-2020 norms, presenting both challenges and significant revenue opportunities for developers and operators.
This report quantifies the ROI of amenities and upgrades, providing a data-driven roadmap for future-proofing assets and maximizing rental income.
