ORA is Changing:

The ORA Score Algorithm is going through some critical enhancements starting next month! Hear from Turner Batdorf, the man behind the algorithm, and Marcus Armstrong, J Turner's Director of Research, to get the scoop on what is changing with the ORA Score, the research behind the enhancements, and the critical strategies you need to implement. 

What to Expect:

💡It is no longer just about your star ratings on review sites like Google: the content of what is being said within your reviews is taking center stage

💡Simply pushing reviews is no longer the answer to achieving a high ORA Score: strong resident satisfaction is the highest priority

💡Our research suggests that performance in certain operational areas is most impactful to your business, and that is now reflected in the ORA model: learn what you need to prioritize onsite

💡The review landscape has changed: some review sites no longer exist and other sites' weights into the model have been adjusted

💡It is now easier to see your score improve under this new model: there is one key to ensure your score moves in the right direction in 2026