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Friday, March 29, 2013

J Turner Research’s Annual TALi 35 Index Measures & Ranks Resident Satisfaction

Houston: J Turner Research, a leading marketing research firm exclusively serving the multifamily industry, today recognizes the “Atlantis Cove” community in Fort Pierce, Florida for delivering exceptional customer service to its residents throughout the year. Atlantis Cove is managed by Berkshire Property Advisors’ property management division. The annual Turner Apartment Loyalty index (TALi) measures residents’ overall satisfaction while living at the community and benchmarks community scores based on a variety of resident survey criteria. Atlantis Cove achieved the highest TALi ranking of properties surveyed nationwide, and seven additional Berkshire managed properties ranked in the TALi top 35.

“We are excited to acknowledge Atlantis Cove with a 2013 TALi award for excellence in customer satisfaction for the apartment industry” said Joseph Batdorf, president of J Turner Research. “By consistently surveying residents, Atlantis Cove has proactively offered a channel for renters to express their satisfaction and concerns with operations at the community. In today's competitive marketplace communities that exceed resident expectations can positively influence overall satisfaction and sentiment, renewal intent, and the likelihood of residents to refer a friend or offer positive community ratings and reviews."

Data for the annual TALi rankings is collected by J Turner Research based on the random monthly sampling of resident responses to a variety of customer service related survey questions. Participating respondents are given the opportunity to anonymously share feedback regarding their interaction with community personnel, willingness to provide a referral to the community and satisfaction with maintenance requests, etc. Responses are converted into a unique TALi score and ranked on a scale of 0-10. Communities of achieving TALi score equal to or greater than 7.5 are recognized as part of the elite ranking of communities for their ability to deliver exceptional customer service to residents throughout the year.

“Berkshire’s property management team is thrilled to see Atlantis Cove win the top TALI award for 2013,” said Chief Operating Officer Alan King. “At Berkshire, we believe a measured commitment to customer service translates into resident satisfaction that’s directly attributable to positive bottom line performance. Our achievements, as recognized by TALI award reaffirm that commitment to our customers and to the corresponding success of our communities.”

Located in Fort Pierce, Florida, Atlantis Cove features 120 one and two bedroom apartment homes set in a secluded lakefront community with acres of preserved Florida oaks, pines and palm trees. The pet-friendly community boasts tennis courts and swimming pool and is located near a wide variety of shops, schools, medical facilities, restaurants and entertainment.

For more information about Atlantis Cove visit www.atlantiscoveapartments.com.

In addition to Atlantis Cove, the following communities were also recognized for national achievements in customer satisfaction in the 2013 J Turner Research TALi Awards:

  • Atlantis Cove, Berkshire
  • Bala Desertscape, Goldman Sachs (Greystar)
  • Bear Creek, Berkshire
  • Bent Oaks Apartments, Centerstone
  • Desert Parks Vista, PB Bell
  • Dominion Heights, Demmon
  • Edgewater, Bozzuto
  • Foundry Lofts, Forest City
  • Greystone at Inverness, Greystone
  • Greystone Farms, Greystone
  • Greystone Summit, Greystone
  • Harbor Oaks, Demmon
  • Lake Pointe, Demmon
  • Lake Ridge, Berkshire
  • Lakeside Apartments, Bozzuto
  • Laurel Woods, Berkshire
  • Metro 417, Forest City
  • Mira Loma, Concierge
  • Osprey Landing, Berkshire
  • Parkside, Concierge
  • Rocklin Ranch, Demmon
  • Salishan, Demmon
  • Santee Court, Essex
  • Sedgefield, Berkshire
  • Surfside Towers, Forest City
  • The Arbors at Broadlands, Bozzuto
  • The Belle Meade at River Oaks, Grayco
  • The Courtyard, Lumacorp
  • The Estates, Bozzuto
  • The Grand, Essex
  • The Lofts at 1835 Arch, Forest City
  • The Preserve at Manatee Bay, Berkshire
  • The Residences on High Street, PB Bell
  • Towne House, Berkshire
  • Woodland Ridge, IPA
  • Yale West, Bozzuto

If you would like to schedule an interview with an executive from J Turner Research to learn more about the annual TALI awards or any recent apartment data, please contact Chris Wood at (303) 682-3945 or chris@linnelltaylor.com. To speak with an executive at Berkshire Property Advisors please contact Lynette Hegeman at (770) 587-5160 x-3078. To learn more about J Turner Research’s prospect and resident survey programs visit www.jturnerresearch.com.

About J Turner Research: Based in Houston, J Turner Research specializes in developing and executing innovative and affordable research services for multifamily owners/operators of both student and conventional apartment communities. Utilizing an e-mail based survey program, J Turner Research accurately measures the perceptions of prospective and current residents to help owners better understand how to optimize operational and marketing efficiencies within a portfolio of communities. For more information, or the latest research results, please call (281) 558-4840 ext. 300 or visit www.jturnerresearch.com.

About Berkshire Property Advisors: Founded in 1969, Berkshire is one of the most active multifamily owners and lenders in the United States. The Company is headquartered in Boston, Massachusetts and has 13 regional offices nationwide. Berkshire's property management division is based in Atlanta, Georgia and has approximately 800 site level and regional professionals. Berkshire owns or manages over 100 communities, with over 32,000 apartment units, located in approximately 30 markets across the United States. As one of the largest managers of apartments in the country, Berkshire continuously strives to provide exceptional customer service to its residents while providing a challenging and rewarding environment for its associates.