by
Joseph Batdorf on Oct 30, 2016 6:42:55 PM
Our 2015 national study, Marketing to Different Generations, involving 25,000-plus residents, frames the story of ratings and reviews in the multifamily industry. The report’s findings show that more than half (52%) of prospective apartment renters are turning to ratings and reviews at the beginning of their apartment search. In fact, other than location and price, ratings and reviews are among the first factors consumers consider in looking for an apartment.
Our 2015 national study, Marketing to Different Generations, involving 25,000-plus residents, frames the story of ratings and reviews in the multifamily industry. The report’s findings show that more than half (52%) of prospective apartment renters are turning to ratings and reviews at the beginning of their apartment search. In fact, other than location and price, ratings and reviews are among the first factors consumers consider in looking for an apartment.
Like what you see? Enter your email to subscribe to our blog.
Leave Your Comment