The 2025 Social Media Report

This report examines the critical role of social media in the multifamily industry, revealing its evolving influence on both prospective and current residents’ satisfaction. While traditional marketing methods retain importance, particularly for older demographics, a robust and adaptable social media strategy is now essential for success in today’s digital landscape. The survey highlights a generational divide in how social media is used for apartment hunting and delves into its impact on resident satisfaction, underscoring the need for a nuanced approach.