The Next-Gen Renter: 2020 and Beyond

Download Our Research

Developers seek to design modern and aesthetically appealing apartments with in-unit and community-wide design upgrades that offer an opportunity to increase rent. Investors and owners have their eyes on the return on investment. In the end, it is essential to know what design and amenity upgrades renters desire and where they are willing to spend their dollars.

The Next-Gen Renters: 2020 and Beyond, released at the J Turner Research’s inaugural Research Summit in December 2019 focuses on the new-age lifestyle preferences of different generations of renters and the additional amount they are willing to spend for various upgrades.

Multifamily developers, investors, and owners can use the findings of this study to inform their decision regarding the multiple revenue streams they can consider going forward.


What will you learn?


    Health and fitness amenities, concierge services, smart-home amenities, community events, and e-commerce delivery solutions preferences of renters.


    Eleven in-unit and community-wide upgrades renters most desire.


    How much is each generation willing to pay for their choice of upgrades.

Trusted by
mandel group
FRED Official Logo Final LARGE-01