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Multifamily Leaders Podcast Episode 51: Harnessing the ORA Power Rankings to Improve Your Property’s Online Reputation with Nicole Patterson

pencil icon Posted by Priyanka Agarwal on Oct 25, 2022 8:24:49 AM
Priyanka Agarwal
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In this podcast episode, Nicole Patterson discusses J Turner Research’s monthly ORA power rankings. Highlighting the top-performing properties nationally in terms of online reputation, the ORA scores present great opportunities for management companies both on and off the list. Listen in to hear Nicole’s insights for common practices that can help your company excel in online reputation and shine in your specific market.


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“If I were looking for a management company to work or to take over one of my properties in these areas, this is the ranking that I’d be looking at to really see who’s strong in these different markets and who understands how to navigate the unique reputation in these different areas.”

Mindy Price chats with Nicole Patterson about J Turner’s monthly ORA Power Rankings and the upcoming Elite 1% to be announced in January 2023. The Online Reputation Assessment scores highlight top-performing properties nationally in terms of online reputation, and Nicole emphasizes how these scores truly reflect the property teams’ hard work in delivering top-notch customer service that leads to increased resident satisfaction.

Mindy and Nicole also discuss the MSA ORA series, which ranks the 75 most populous MSAs (metropolitan statistical areas) in the nation based on their overall ORA score. Since every market performs a bit differently, these scores offer properties an opportunity to stand out in their specific area. This information can help both management companies and prospective residents to understand the unique circumstances and opportunities affecting a property’s reputation in their market.

Lastly, Nicole offers her insights on commonalities shared by properties who ranked highly in terms of ORA. These properties are always customer-service-focused, know how to hire the right people, and are highly engaged and focused on the opportunities presented by reviews and feedback. They take ownership of their reputation, and Nicole emphasizes that teams can focus on these strategies even now to affect their ORA scores in the coming months.

Topics: Podcast

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Priyanka Agarwal

Written by Priyanka Agarwal

Priyanka Agarwal is a public relations expert with over two decades of experience in the field. In her current role, Priyanka serves as the public relations consultant for J Turner Research. She specializes in online reputation management, corporate content creation, and strategic PR planning. She is a contributory author for NAA, Multifamily Insider, and PR Daily. Priyanka holds a master’s degree in public relations from the Jack J. Valenti School of Communications, University of Houston.

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