In 2008, Brent Williams launched Multifamily Insiders. An exceptional “social networking” resource for those who serve in this industry, MFI has adjusted in light of the pandemic to provide meaningful content to its users. In this podcast, Williams reflects on how his team has developed online training that is engaging, meaningful, and that helps to boost communities’ profits. He also provides tips for being the CEO of yourself to advance your career in the industry.
"Half the battle to providing good training is to make it engaging. If it is not engaging, then it doesn’t matter how good the content is, because you’re going to lose your audience. You can have the very best message, but they are not going to intake any of that message because they are not mentally there with you.”
In this episode, Brent Williams reflects on his beginning in the multifamily industry and how his experience as a resident led him ultimately to launch Multifamily Insiders. A resource for professionals to share ideas, best practices, and emerging trends, it now has over 300,000 unique visitors to its website every year. With his entrepreneurial background, Williams advises people not to fear failure.
Mindy and Williams next shift into discussing MFI’s Webinar Wednesdays series and the pandemic’s impact on the training sessions offered by speakers. He notes that people are looking forward to getting back to in-person events, but he also recognizes the power of leveraging both in-person and online experiences to our ultimate benefit. Ensuring that training is engaging is of the utmost importance, so facilitators need to focus on how content is presented. Williams explains how training that helps someone to raise their rents even by $1 equates to a 500% increase in ROI, so a focus on training is vital.
Finally, Williams offers helpful insight to anyone seeking a career in the industry and tips on being the CEO of yourself. They wrap this episode with a peek into the 2021 Webinar Wednesdays speakers and the information they will share on how to progress your properties and your career.
Priyanka Agarwal is a public relations expert with over two decades of experience in the field. In her current role, Priyanka serves as the public relations consultant for J Turner Research. She specializes in online reputation management, corporate content creation, and strategic PR planning. She is a contributory author for NAA, Multifamily Insider, and PR Daily. Priyanka holds a master’s degree in public relations from the Jack J. Valenti School of Communications, University of Houston.