For the first anniversary edition of the Multifamily Leaders podcast, Producer J. Turner Batdorf III and host Mindy Price, share their thoughts from some of the most popular episodes of 2021. Listen in to hear what they have to say about insights from the podcasts with Alex Jackiw, Priyanka Agarwal, Stephanie Williams, and Trevor Workman.
Alexandra Jackiw, Chief Operating Officer at Hayes Gibson Property Services, understands the importance of being intentional with creating touchpoints with employees and to make sure they are okay. To be a great leader you must communicate and listen. Mindy and Turner discuss her comments from a year ago and how practical and applicable her advice is even today.
Next up is Priyanka Agarwal, Director of Public Relations and Head of the Response Team at J Turner Research. This so far has been the most listened-to episode. Priyanka, who has responded to more than 165,000 multifamily reviews shares practical tips and examples of how to tackle a variety of challenging situations based on the ‘Four P’ rule. From staff name-calling to trolls to fake reviews, she shares her expertise on responding to reviews keeping both the current and prospective resident in mind. It takes hard work, smart communication both online and offline, and a top-down approach to excel in online reputation management. Mindy and Turner have a conversation about how to use this information to enhance your online reputation strategy.
Then Trevor Workman, Concierge Manager, Windsor Communities inspires us with his enthusiasm and drive for going the extra mile. His online reviews and results prove he has what it takes to be successful and provide superior customer service. Trevor shares three tips for success in his position. These tips can be used and implemented by anyone who wants to be better at what they do. Mindy and Turner are clearly inspired by Trevor and share a few insights about his success.
To close out the episode, we have Stephanie Williams, President of Bozzuto Management Company, and a well-respected leader in the multifamily industry. Stephanie shares her advice about pursuing a career in a leadership role like hers. Building trust, being transparent, doing what you say you are going to do, demonstrating empathy, listening deeply, uniting widely, and leading with heart. Mindy and Turner wrap up the first anniversary episode with comments about how Stephanie’s advice was echoed throughout podcasts from other interviewees. A common theme voiced by many speakers was open communication and leading with heart.
Finally, Mindy and Turner close with a few words about finding your passion and position within the multifamily industry. There are multiple paths and opportunities for anyone to find a great career within the industry and make a difference.
Priyanka Agarwal is a public relations expert with over two decades of experience in the field. In her current role, Priyanka serves as the public relations consultant for J Turner Research. She specializes in online reputation management, corporate content creation, and strategic PR planning. She is a contributory author for NAA, Multifamily Insider, and PR Daily. Priyanka holds a master’s degree in public relations from the Jack J. Valenti School of Communications, University of Houston.