Trevor Workman returns to the Multifamily Leaders Podcast to discuss his insights regarding hiring practices and the use of artificial intelligence (AI). While he acknowledges the usefulness of AI in certain aspects of the process, he believes that human contact is crucial in assessing talent and in providing customer service. Listen in to glean tips for your own hiring process and what to prioritize in order to acquire the best talent.
“Taking the time to find the right candidate is a much better idea regardless of if you’re short-staffed or not."
Trevor Workman not only has over 160 5-star Google reviews that mention his name, he also holds the record for the most listens for this podcast from his first appearance. As a multifamily professional who exemplifies customer service, he knows what to look for when assessing candidates for hiring. In this episode, he chats with Mindy Price about the evolution of hiring practices as employers increasingly rely on AI.
Trevor notes that while AI can be useful in detecting work habits and inconsistencies in applicants’ responses, it won’t pick up on body language, eye contact, professional attire, sense of humor, or creativity. These qualities are essential in helping to assess the right candidate for a customer service position, and the human aspect of hiring is crucial. Trevor emphasizes that in spite of overwhelming staff shortages globally, it is critical to take the time to hire the right candidate rather than rushing to fill the position.
Trevor also shares that, to him, it is important to hire someone who is not set in their ways but, rather, who can be molded and thrive in the position. When interviewing candidates, he seeks conversation so he can get a feel for their energy, which is vital in customer service roles. Finally, he ends with an anecdote of his own exceptional care that he provides to the residents of his community.
Priyanka Agarwal is a public relations expert with over two decades of experience in the field. In her current role, Priyanka serves as the public relations consultant for J Turner Research. She specializes in online reputation management, corporate content creation, and strategic PR planning. She is a contributory author for NAA, Multifamily Insider, and PR Daily. Priyanka holds a master’s degree in public relations from the Jack J. Valenti School of Communications, University of Houston.