Kate Good is an Apartment All-Star, emcee, and development and marketing professional. She has a great passion for designing communities to create a unique and meaningful sense of home. Listen in to glean ideas for embracing challenges and trends in order to stand out in the market.
“Don’t be afraid that you won’t recover from a mistake, because you can"
Kate Good takes great pride in creating a sense of home for residents. She shares with Mindy Price the many considerations that go into the long process of developing communities and how gratifying it is to see the details she envisioned come together. She shares anecdotes from her presentations at All-Star conferences and stories of having to think on her feet, such as developing Peacock Happy Hour for one of her communities that had a family of peacocks living on the property.
Kate also acknowledges the challenges and struggles that she encounters in her development ventures. She notes that nothing is automatic or as it used to be, so it is important to be flexible and prepared for what might come next. Personally, the financial aspect of her work was something she had to learn, and she urges listeners to immerse themselves in any challenge to overcome discomfort, solve problems, and rebound.
Finally, Kate offers advice for embracing trends and standing out in the market. She explains the importance of providing what the renter expects while also going above and beyond to provide details or an experience no one else is providing. This can range from unique pool designs to amenities spaces that are useful for the growing number of digital nomads who desire office or studio space that can be reserved via the community’s app. Such communities thrive when they are both profitable and offer an out-of-the-box experience.
Priyanka Agarwal is a public relations expert with over two decades of experience in the field. In her current role, Priyanka serves as the public relations consultant for J Turner Research. She specializes in online reputation management, corporate content creation, and strategic PR planning. She is a contributory author for NAA, Multifamily Insider, and PR Daily. Priyanka holds a master’s degree in public relations from the Jack J. Valenti School of Communications, University of Houston.