For 10 years now, J Turner Research’s Online Reputation Assessment (ORA™) has been a tool to quantify a multifamily property’s online reputation. Through various means, owners and managers can utilize the information gleaned from their ORA™ scores, online reviews, and resident relations to identify opportunities to enhance their online reputation and the experience they provide for their customers.
Soon, J Turner will announce the 2020 Elite 1% properties in the nation based on their individual ORA™ scores.
"At the end of the day, it's all about focusing on residents. That's the fundamental of the business."
For this episode, Mindy is joined by Joseph Batdorf, Nicole Patterson, and Turner Batdorf to discuss ORA™: Online Reputation Assessment – used as a tool it gives each property a score for their online reputation which is useful in many ways.
First of all, the guests discuss the benefits of the ORA™, including providing ways to measure one property against another and getting a picture of what prospects are thinking when they view your property for the first time. Owners and managers should be active in enlisting feedback from their customers and then acting on that input to make improvements within the community.
The conversation then turns to the secret behind having a positive ORA™ score. Insights include focusing on providing excellent customer service and engaging residents to provide genuinely positive reviews in order to boost your online profile.
Finally, the guests discuss advice for those in a role to have a direct impact on a property’s online reputation. They discuss the impact of 2020 on how properties were able to serve their residents and how now, more than ever, digital curb appeal must be one of the communities’ top features.
Priyanka Agarwal is a public relations expert with over two decades of experience in the field. In her current role, Priyanka serves as the public relations consultant for J Turner Research. She specializes in online reputation management, corporate content creation, and strategic PR planning. She is a contributory author for NAA, Multifamily Insider, and PR Daily. Priyanka holds a master’s degree in public relations from the Jack J. Valenti School of Communications, University of Houston.