The COVID-19 pandemic presented many challenges for multifamily companies. Moriah Glasgow, Marketing Specialist, Windsor reflects on the company’s efforts to embrace technology in order to continue providing excellent care for their teams and customers. She notes Windsor’s goal of ensuring a frictionless ‘online to onsite’ experience for each consumer.
"Being able to surprise and delight the customer that's what I see coming from multifamily in a big way”
In this episode of the podcast, Mindy and Moriah Glasgow discuss the many ways that technology has helped Windsor to continue serving prospects and residents throughout the pandemic. Their mission to create communities where people feel truly cared for is central to every effort to enhance their digital curb appeal, and Moriah highlights some of the creative business solutions that they have developed. Virtual tours are one such solution, and Moriah discusses the importance of equipping onsite employees—who are the gatekeepers of their overall brand experience—to use these new approaches in serving their customers.
Professional development is also a topic worth exploring, and Moriah notes some of the ways she has continued learning despite the lack of in-person educational opportunities. From newsletters to podcasts to e-learning platforms, there are a plethora of options available for multifamily professionals to enhance their base of knowledge.
Finally, Moriah reflects on advice she would give to those seeking to follow in her professional footsteps, as well as her hopes for 2021. Becoming ever more important is the ‘online to onsite’ consumer experience, and, personally, Moriah can’t wait to thank the many onsite team members who ensure a frictionless experience for their residents each day.
Priyanka Agarwal is a public relations expert with over two decades of experience in the field. In her current role, Priyanka serves as the public relations consultant for J Turner Research. She specializes in online reputation management, corporate content creation, and strategic PR planning. She is a contributory author for NAA, Multifamily Insider, and PR Daily. Priyanka holds a master’s degree in public relations from the Jack J. Valenti School of Communications, University of Houston.