J TURNER RESEARCH LAUNCHES RESEARCH INITIATIVE FOR LINCOLN PROPERTY COMPANY

Jan 6, 2009 by Admin

Prospects & Residents Surveyed to Measure Customer Service and Satisfaction Levels at 18 Properties


HOUSTON, January 6, 2009 – J Turner Research, a leading marketing research firm exclusively serving the multifamily industry, today announced an expanded engagement with Lincoln Property Company, a national multifamily real estate firm, to survey and measure customer service and satisfaction levels among prospective and current residents. Lincoln has enrolled 18 communities in the research initiative which launched in September 2008.

Prior to this expanded initiative, J Turner conducted annual employee surveys to help improve retention. Now J Turner will survey prospective residents after they visit a property to help Lincoln realize the effectiveness of various aspects of the leasing process, onsite staff’s job performance, traffic sources and the property’s marketability. Each current resident will receive two surveys annually to gauge satisfaction levels of the community, its amenities and maintenance requests.

“We are excited to expand our relationship with Lincoln and help the company obtain this important data,” said Joseph Batdorf, president of J Turner Research. “The intelligence gathered through our services will enable Lincoln to adjust marketing strategies and operations to ensure the community is competitive in the market and residents remain happy long after they move in.”

Each participating community will also have the ability to compare its survey results against J Turner’s overall index to evaluate the feedback in relation to the industry average. Additionally, the company utilizes the data to recognize and reward outstanding employee performance.

“We are very pleased with the data J Turner collected through the employee surveys and are confident we’ll receive the same caliber of information through this new initiative,” said Sheri Kilmer, Regional Marketing Director for The Village Apartments, the collective group of 18 individual communities utilizing the J Turner Research program. “With J Turner’s survey results, we can quickly and easily determine our strengths and weaknesses through the eyes of our prospects and residents. Empowered with this information, we can make educated decisions to positively affect prospect flow, occupancy and our bottom line.”

J Turner Research utilizes a Web-enabled survey program to gather unbiased, real-time data from Lincoln’s prospects and residents.

If you would like to schedule an interview with J Turner Research please contact Kerstin Johnson at (303) 682-3944 or kerstin@linnelltaylor.com. To learn more about the company’s prospect and resident survey programs visit www.jturnerresearch.com.

About J Turner Research:
Based in Houston, J Turner Research specializes in developing and executing innovative and affordable research services for the multifamily industry. The company utilizes e-mail based surveys to accurately measure perceptions of prospective residents, current residents and employees to help owners understand how to optimize operational and marketing efficiencies. For more information, please call (713)954-4840 or visit www.jturnerresearch.com.

About Lincoln Property Company:
Headquartered in Dallas, Texas, Lincoln Property Company is one of the largest and most respected diversified real estate services companies in the industry. The Company employs over 4,000 professionals in over 93 markets in 16 states. Lincoln Property Company is also one of the largest property and construction management firms in the country and offers a full spectrum of development, investment sales and brokerage services for third party clients as well as for its own portfolio. For more information about the full spectrum of services that Lincoln Property Company has to offer, please visit http://www.lincolnproperty.com/.

Are you ready to build a better comunity with happier residents?