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Session Highlights the Value of Ongoing Prospect and Resident Feedback
HOUSTON, March 25, 2009 – J Turner Research, a leading marketing research firm exclusively serving the multifamily industry, today announces president, Joseph Batdorf, will speak at the 2009 National Apartment Association (NAA) Education Conference, June 25-27, 2009 at the Mandalay Bay Resort and Casino in Las Vegas.
Batdorf will co-present “Measuring Customer Service and Managing Your Reputation in a High Speed World” with John Selindh, vice president of marketing for Camden. Attendees will learn the value of continually measuring customer service through a survey program and tactics to boost resident satisfaction levels among prospective and current residents.
“We are thrilled to be selected to speak at the 2009 NAA Education Conference,” said Batdorf. “Considering the economic times, it’s very important for a multifamily owner to utilize every tool to convert prospects into residents and ensure the company has an operational strategy to retain existing residents. Prospect and resident surveys are an important tactic to have in place.”
The presentation will explore the value of prospect and resident feedback. Specifically, Batdorf will explain how to initiate an ongoing survey program with a third-party research firm and detail how the received data can be used to improve operations. Offering insight on customer service benchmarks and real-life examples, Selindh will describe how Camden, a Houston-based multifamily owner and management firm, incorporates its survey results to increase occupancy and NOI at its properties.
Camden implemented J Turner Research surveys at 170 of its properties in November 2006. The first objective was to identify community attributes prospects were interested in compared to Camden’s competition. Camden was also interested in gathering information regarding the level of customer service its leasing representatives were providing. Collecting this feedback enables Camden to make strategic decisions regarding the company’s marketing message and customer service initiatives.
“Initiating the surveys at our properties has better aligned our operations with our customers needs,” said Selindh. “We have increased our ability to deliver the highest quality customer service because we more clearly understand what both our prospect and current residents have to say. With their feedback we can offer more market-driven rents and deliver the living experience they expect at a Camden community.”
This 90-minute session is designed to benefit corporate executives, regional and multi-site managers, independent rental owners, onsite personnel and leasing, marketing professionals and training professionals.
To learn more about this presentation or conference visit http://www.naahq.org/educonf/Pages/default.aspx. For more information on J Turner Research contact Kerstin Johnson at (303) 682-3944 or kerstin@linnelltaylor.com or visit www.jturnerresearch.com.
About J Turner Research:
Based in Houston, J Turner Research specializes in developing and executing innovative and affordable research services for the multifamily industry. The company utilizes e-mail based surveys to accurately measure perceptions of prospective residents, current residents and employees to help owners understand how to optimize operational and marketing efficiencies. For more information, please call (713) 954-4840 or visit www.jturnerresearch.com.
About Camden:
Camden Property Trust is a real estate company engaged in the ownership, development, acquisition, management and disposition of multifamily apartment communities. Camden owns interests in and operates 182 properties containing 63,085 apartment homes across the United States. Upon completion of 11 properties under development, the Company’s portfolio will increase to 66,468 apartment homes in 193 properties.
For additional information, please contact Camden’s Investor Relations Department at (800) 922- 6336 or (713) 354-2787 or access our website at www.camdenliving.com.