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When you find a tapestry that you beautifully enhance, and you work well within that culture, it’s a gorgeous thing to see people prosper and grow."
When the COVID-19 pandemic effectively shut down the nation, Toni Blake’s full speaking schedule came to an abrupt halt. But for someone who has been in the industry for over 40 years, she has continued to study trends, offer advice, and plan new ways to connect with others. This spring, she is embarking on a speaking tour—traveling by tour bus—and she speaks with Mindy about how her team has thought outside the box to provide a live experience that ensures everyone leaves not only inspired, but also healthy.
Toni also describes her interest in studying trends and helping to show others how to bring a concept to reality. One such concept involves face-forward marketing, which ensures that residents see the faces of staff members in all communication, from social media posts to emails. She shares four resources that she turns to for collecting trend data and emphasizes the importance of implementing solutions that build trust among residents and staff.
Finally, Toni offers some key advice and final thoughts for those pursuing a career in the multifamily industry. She urges everyone to be self-aware regarding their own culture and to match themselves with a management company that is a good fit. She also reflects on her own role as an encourager and problem solver, and she advises companies to ensure their onsite workers feel appreciated and affirmed after such a harrowing year.