The Internet Adventure Part 1: The Influence of Online Ratings on a Prospect's Decision Making

A groundbreaking investigation into the Internet journey prospects take to navigate to a property.  We reveal:

• The impact of a better online reputation on a prospect's decision to visit your property.
• How online ratings and reviews guide their apartment search at various stages. 
• Which ratings sites have the most impact on prospects' decisions to visit and rent at properties.
• What specific characteristics of online ratings and reviews prospects are paying attention to. 
• And much more!