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The Internet Adventure III explores residents’ thought process towards their apartment rental search, selection criteria, online reviews and responses, renewal timing, and the importance of their interactions with the on-site staff. The objective of the study was twofold: To better understand prospective residents’ search and selection process when looking for a new home, and to examine how prospective residents view the balance of information available online including reviews, review sources, and manager responses; compared to in-person interaction with the on-site staff.
What you will learn:
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Residents’ preferences for multiple review sources, recency of reviews, and review content
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The interplay of positive and negative reviews during the resident’s search
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The impact of ORA™ scores on the residents’ decision to visit a property
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The expectations and influence of the content of manager responses on residents’ perceptions about the property
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Renewal timing and time frame for a resident’s next apartment search
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Trust in on-site personnel and its influence on a resident’s decision to lease
