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J Turner Research’s latest study – The New Truths About Prospective Renters-explores resident’s thought processes towards their apartment rental search, their preferences for inquiry and touring, the importance of online ratings and reviews, and ultimately the impact of their in-person and virtual interactions with the community. The report carries forward the inquiry tradition of the Internet Adventure Study, a study by J Turner in 2016, 2018, and 2021.
Major Findings:
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The shift in non-renewal reasons.
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"Near Me" searches still rule.
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The reliance of mapping tools.
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How reviews continue to drive decisions.
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Communication delays are a deterrent.
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Website popularity.
