Why Sense of Community is your key to Driving Renewals

Sense of community is a sentiment that unites us. What are you doing to actively promote this sentiment among your residents? It is a significant driver for a resident’s perception of value, and value is directly correlated with renewals. According to our Turner Apartment Loyalty Index TALi, resident satisfaction surveys, the national average score of the question on sense of community has been trending down since 2019. So, what are properties doing wrong, and how can they rectify it?

Read the latest research paper written by Marcus Armstrong, Advanced Client Services Consultant, to understand:

• The significance of sense of community and findings of the TALi survey.
• What communities are doing wrong in their quest to promote this sentiment?
• What can you do to promote a sense of community and drive renewals?

To download your copy, please complete the form. For any questions, please reach out to us at research@jturnerresearch.com.