J Turner Research pioneered the ORA^® statistical model. It aggregates and analyzes online ratings for any community that receives them. The model includes ratings across a complete list of review sites and ILSs to generate a single score on a 0-100 scale that is easy to monitor, rank, and improve. Access ORA^® scores nationwide with our ORA^® Monitoring tool for benchmarking and competitor insights.

Discover the power of the ORA^® Power Ranking - an independent monthly ranking of apartment properties and management companies based on ORA^® score performance. At J Turner Research, we are proud to partner with Multifamily Executing to publish this influential ranking, open to all property and management companies, regardless of whether they are J Turner Research clients. Visit our ORA^® Power Ranking page to access past and upcoming rankings and gain valuable insights into the multifamily industry's top-performing properties and management companies.

70% of residents choose to live in apartment communities with a better online reputation. See the metric that residents are using as their final step in selecting their next happy home.