Doors Closing Soon: Will You Be at the 2025 J Turner Research Summit?

Doors Closing Soon: Will You Be at the 2025 J Turner Research Summit?

“Wisdom is not a product of schooling but of the lifelong attempt to acquire it.”

-Albert Einstein

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The 2025 J Turner Research Summit is almost here—and you won’t want to miss out! From October 15–17, multifamily professionals will have the chance to gather at the stunning Fairmont Grand Del Mar in San Diego, California, to learn how subtle shifts in strategy, technology, and behavior can create ripple effects in the resident experience and operational success. This idea is at the heart of this year’s summit theme—The Butterfly Effect: Navigating Multifamily’ s Tipping Points—which captures the idea that small changes in the multifamily sector can lead to major outcomes.

This three-day event includes accommodation, all meals, and entertainment, along with an incredible line-up of featured speakers and professional development opportunities. What are you waiting for?

Impact Speakers

• Malcolm Gladwell
  Renowned author of six New York Times bestsellers—The Tipping Point, Outliers, Blink, What the Dog Saw, David and Goliath, among others—and a longtime contributor to The New Yorker, Gladwell will deliver our keynote with his signature insights and humor while illustrating how small actions yield big consequences.
• Crystal Washington
  A technology strategist and futurist, Washington will inspire participants with forward-thinking ideas to help future-proof multifamily operations.
• Ali Wolf
  As Chief Economist at Zonda, Wolf will dive into the current rental market dynamics, highlighting regional demand, supply trends, and how borrowing costs influence renter behavior.
• Keatra Nesbitt
  As Principal Solutions Engineer at Valkyrie, she will explore the latest in customer experience enhancements through engineering solutions.

NEW: J Turner Research Sessions

Multifamily Mythbusters with Turner Batdorf and Peyton Box

The duo will tackle some of the biggest questions and hottest topics in the multifamily space. This year, we will explore the following topics:

• Is investing in the nicest amenities the wrong strategy in this renter market for some properties?
• Is social media a worthwhile investment for property management companies and what is the optimal posting strategy?
• Is generating 5-star reviews through review farms and bots worth your time and money? 

Next Gen Study with Marcus Armstrong

The renter you were building for in 2019 is gone. Today's resident is an ROI-driven consumer who sees their apartment as the central hub for their life, and they are willing to pay a premium for the right features. This presentation provides a data-driven roadmap to capturing that premium, quantifying the exact return on investment for the upgrades that matter most, from a $291/month lift for a better bathroom to the specific tech that closes leases.

How to Lead a Company that Specializes in Employee Retention & Engagement with Joseph Batdorf and Chris Taylor from Culture Index

Past participants have praised their summit experience as being instrumental for growth, networking, and business discernment. As an attendee, you will gain access to forward-facing insights from economists, trendsetters, and thought leaders; fantastic networking opportunities with professionals inside and outside the industry; useful tools to increase your impact in multifamily operations, marketing, and resident relations; and a relaxing setting that combines luxury, inspiration, and fun.

Get ready to immerse yourself in a blend of eclectic experiences inspired by the vibrant spirit of Día de los Muertos. Be amazed by a magician and serenaded by a guitarist, indulge in the artistry of cigar rolling and savor the elegance of wine tasting. Join us for some extraordinary times!

The 2025 J Turner Research Summit is more than just a conference – it is a platform for growth, helping industry leaders understand how minor choices and creative ideas lead to the tipping points that can transform the multifamily environment. We would love to save you a seat!

For more information, visit J Turner Research Summit 2025.