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Multifamily Leaders Podcast Episode 16: The Measurable Impact of ORA™ for Your Community with RealPage's Rich Hughes

pencil icon by Priyanka Agarwal on Jun 1, 2021 9:51:19 AM

A community’s online reputation is increasingly important in the market today, and J Turner Research’s Online Reputation Assessment (ORA™) score holds much weight for prospective residents and resident retention. The ORA™ score is the multifamily industry standard to measure and benchmark a property’s online reputation. Listen in to hear Rich Hughes reflect on what a community’s ORA™ score means for owners, investors, managers, prospects, and, ultimately, its economic strength.

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Multifamily Leaders Podcast Episode 15: Tips and Trends to Build a Rockstar Community with Robert Martinez

pencil icon by Priyanka Agarwal on May 17, 2021 9:36:13 AM

Robert Martinez, founding principal and CEO of Rockstar Capital, is considered the “Apartment Rockstar” for a good reason. As he has built his business from the ground up, Martinez has learned from mentors along the way. He offers some of that advice for those in the industry. From constantly innovating and adapting to changing trends to whole-heartedly listening to your associates and consumers, he shares the tips that have helped his business grow in even the most challenging of times.

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Multifamily Leaders Podcast Episode 14: The Four P Rule of Responding to Online Reviews

pencil icon by Joseph Batdorf on May 4, 2021 8:10:00 AM

Online reviews for multifamily communities are here to stay and are increasing exponentially. As of Q1 of 2021, the total volume of multifamily reviews for over 122,000 properties is close to 11.3 million. More than 70% of renters pay attention to manager responses. Priyanka Agarwal, who has responded to more than 165,000 multifamily reviews in this podcast, shares practical tips and examples of how to tackle a variety of challenging situations based on the Four P rule. From staff name-calling to trolls to fake reviews, she shares her expertise on responding to reviews keeping both the current and prospective resident in mind.

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Multifamily Leaders Podcast Episode 13: Leveraging Training to Enhance Your Property’s Service and Bottom Line with Brent Williams

pencil icon by Priyanka Agarwal on Apr 19, 2021 8:00:00 AM

In 2008, Brent Williams launched Multifamily Insiders. An exceptional “social networking” resource for those who serve in this industry, MFI has adjusted in light of the pandemic to provide meaningful content to its users. In this podcast, Williams reflects on how his team has developed online training that is engaging, meaningful, and that helps to boost communities’ profits. He also provides tips for being the CEO of yourself to advance your career in the industry.

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Multifamily Leaders Podcast Episode 12: Taking on online haters – Focus on the meat and craft tactful review responses

pencil icon by Priyanka Agarwal on Apr 6, 2021 9:41:13 AM

Responding to online reviews requires tact, diplomacy, and professionalism. In light of reviews becoming increasingly aggressive, Susan Goff, Director of Marketing for CREA, shares practical tips and advice on responding to negative feedback, taking on relentless trolls, tackling reviews that belittle your staff, and replying to reviews by “unauthorized” residents. She shares her experience regarding outsourcing your community’s review responses to a third party as essential in many circumstances. Listen to this podcast to learn how you can support your associates and demonstrate exceptional service to residents and prospects through your review responses.

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Multifamily Leaders Podcast Episode 11: Memorable Moments from the Multifamily Matters Radio Show

pencil icon by Priyanka Agarwal on Mar 22, 2021 8:33:42 AM

Paul Marks is in his fourth year hosting the Multifamily Matters radio show. In this episode, he reflects on memorable guests and insights he has gained through his weekly interviews. Marks also details his work with eConserve to improve the water-efficiency of properties throughout the country.

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Multifamily Leaders Podcast Episode 10: Harnessing the Power of Industry Trends and Company Culture to Better Serve Employees and Residents

pencil icon by Priyanka Agarwal on Mar 8, 2021 9:25:47 AM

Toni Blake is known for not only entertaining her listeners, but also motivating them to identify areas for personal and professional growth. In this podcast, she talks to Mindy Price about industry trends she has studied and how to apply those to the daily life of a multifamily community. She also discusses the importance of pursuing a professional culture that is a good fit and how she plans to continue encouraging others despite the restrictions the current pandemic has created.

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Multifamily Leaders Podcast Episode 9: Creating a Seamless Resident Experience in a Post-Pandemic World with Moriah Glasgow

pencil icon by Priyanka Agarwal on Feb 23, 2021 8:45:54 AM

The COVID-19 pandemic presented many challenges for multifamily companies. Moriah Glasgow, Marketing Specialist, Windsor reflects on the company’s efforts to embrace technology in order to continue providing excellent care for their teams and customers. She notes Windsor’s goal of ensuring a frictionless ‘online to onsite’ experience for each consumer.

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Multifamily Leaders Podcast Episode 8: The Golden Rule - Lessons in Multifamily Leadership with Rick Graf

pencil icon by Priyanka Agarwal on Feb 8, 2021 8:00:00 AM

As an industry leader with over 40 years of experience, Rick Graf, President, Multifamily, Cushman & Wakefield, started as a porter changing lightbulbs and is now president of one of the leading third-party multifamily management firms in the nation. He reflects on his experience throughout the years, and particularly the challenges and lessons learned in 2020, and shares advice for those interested in a career such as his.

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Multifamily Leaders Podcast Episode 7: Online Reputation Assessment (ORA™) Insights and Applications

pencil icon by Priyanka Agarwal on Jan 25, 2021 8:00:00 AM

For 10 years now, J Turner Research’s Online Reputation Assessment (ORA™) has been a tool to quantify a multifamily property’s online reputation. Through various means, owners and managers can utilize the information gleaned from their ORA™ scores, online reviews, and resident relations to identify opportunities to enhance their online reputation and the experience they provide for their customers.

Soon, J Turner will announce the 2020 Elite 1% properties in the nation based on their individual ORA™ scores.

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