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Want to know which review sites pack the biggest punch in your area?
While our new Mechanics of Online Review Sites and ILS’s report dives deep into overall market share and rating trends, we often get asked: "Which review sites are really popular in my neck of the woods?"
Let's break it down with a state-by-state look at five major players: Google, Facebook, Yelp, Apartments.com, and ApartmentRatings.
Here's the state of reviews:
Google: With an average of 46.90 reviews per property, Google reigns supreme in the South. Texas and Florida boast over 100 reviews on average, showcasing the platform's dominance in these states.
Facebook: Averaging 15.63 reviews per property, Facebook usage is fairly consistent across the US. However, the Southeast shows slightly higher engagement, with Florida and Vermont (surprisingly!) leading the charge. Could this be linked to their large retiree populations?
Yelp: The West Coast loves Yelp! California leads the pack with an average of nearly 25 reviews per property, significantly higher than the national average of 7.42.
Apartments.com: This platform shows a clear East Coast bias. While the national average sits at 6.03 reviews per property, Maryland and Virginia double that number, making it a crucial platform for visibility in those states.
ApartmentRatings: Holding the highest average at 49.15 reviews per property, ApartmentRatings is another East Coast favorite. Just like Apartments.com, Maryland and Virginia communities heavily rely on this platform.
So, what does this mean for you?
Understanding regional preferences can give you a competitive edge. For instance:
- In Michigan, focusing on Yelp could help you stand out.
- In Idaho, leveraging Apartments.com might provide a unique advantage.
By strategically targeting your efforts, you can maximize your online presence where it matters most.
Want to learn more about mastering online reviews? Download our free Mechanics of Online Review Sites and ILS’s report today!