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Summer may seem like a time for relaxation, but for student housing providers, it’s all hands on deck for “turn” season. The influx of work orders in the fall, directly tied to student move-in, can overwhelm even the most experienced maintenance teams. Our data confirms this trend, revealing a dramatic spike in work orders every September, consistently exceeding three times the volume experienced in calmer months.
Why the September Surge Spells Trouble:
- Delayed Responses: Increased work orders inevitably lead to longer wait times for residents, creating frustration and dissatisfaction.
- Negative First Impressions: A malfunctioning appliance or unresolved issue can sour a student’s initial experience, impacting their likelihood of renewing their lease.
- Damaged Reputation: Poor maintenance response times can negatively impact your property's reputation, making it harder to attract new residents.
First Impressions are Lasting Impressions
Those first few weeks are crucial. Studies show that resident satisfaction within the first six months significantly influences lease renewal decisions. A smooth move-in experience lays the foundation for a positive tenant-landlord relationship.
Acing Turn Season
While year-round proactive maintenance is crucial, summer is the time to implement your "turn" strategy. Don't wait for problems to arise in the fall – get ahead of the game with:
- Comprehensive Unit Inspections: Thoroughly inspect appliances, plumbing, and electrical systems for potential issues.
- Preventative Maintenance: Address minor repairs while the unit is empty before they escalate into major headaches.
- Deep Cleaning: Ensure each unit is sparkling clean and move-in ready, making a great first impression.
Remember: A smooth turn season translates to happy residents, higher retention rates, and a more successful year. By planning early and prioritizing proactive maintenance, you can make this year's turn the smoothest one yet!