“To win in the marketplace, you must first win in the workplace.” Doug Conant, CEO, Campbell’s Soup
People care about the company they work for. The best plan wins. Work-life balance matters most. Perhaps these statements seem like basic truths of our work lives today.
They are lies.
In fact, there are nine lies about the workplace that are seeds of dysfunction and frustration within organizations, according to Marcus Buckingham, an international expert on strengths and leadership at work. In his most recent book, Nine Lies About Work: A Freethinking Leader’s Guide to the Real World, he outlines why these misconceptions can result in workplaces that are a pale shadow of what they could be. Yet, if business leaders can move past the lies and discover what’s real about their people, they often will recognize the power of our individual uniqueness, he asserts.
Buckingham will explore his insights about how to turn talent into performance during the 2021 J Turner Research Summit, Dec. 12-14 in Scottsdale, Ariz. After decades of research and experience consulting with numerous organizations, he shares his belief that true, freethinking leaders know that emergent patterns are more valuable than perceived wisdom and evidence is more powerful than dogma.
“It is the strength and cohesiveness of your team - not your company’s culture - that matter most,” Buckingham asserts. “Rather than trying to align people's goals, we should strive to align people's sense of purpose and meaning.
Buckingham emerged on the international scene in 1999 with his best-selling First, Break All the Rules, a plea for managers to break with tradition and find the real keys for successful organizations. His work to challenge the status quo continued in 2011’s StandOut, and his 2015 follow-up, Standout 2.0, in which he shared a research methodology that can reveal a person’s top strength roles and provide leaders insight into how to get the best from each of their team members.
With engaging stories and incisive analysis, Marcus Buckingham will explore the essential truths of freethinking leaders. Join us to learn from this internationally recognized expert.
Priyanka Agarwal is a public relations expert with over two decades of experience in the field. In her current role, Priyanka serves as the public relations consultant for J Turner Research. She specializes in online reputation management, corporate content creation, and strategic PR planning. She is a contributory author for NAA, Multifamily Insider, and PR Daily. Priyanka holds a master’s degree in public relations from the Jack J. Valenti School of Communications, University of Houston.