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Bonin Bough: Combatting Crisis and winning during challenging times

pencil icon Posted by Priyanka Agarwal on Oct 14, 2021 12:27:51 PM
Priyanka Agarwal
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JTURNER - 2021 SUMMIT - Bonin Bough

“It is not the strongest of the species that survive, nor the most intelligent,
but the one most responsive to change.” - Charles Darwin, Scientist

Want your company to thrive after an economic crisis? Begin by breaking things!

That counterintuitive advice comes from management expert Bonin Bough, a former Fortune 50 executive who led the transformation of several billion-dollar brands, including Oreo, Cadbury, Pepsi, Gatorade, and Frito-Lay. Among the youngest C-suite executives in the Fortune 50, Bough managed SheaMoisture, helping grow the business by nearly 50% during the year before its acquisition by Unilever for close to $1 billion dollars.

Bough will be on hand during the 2021 J Turner Research Summit, Dec. 12-14 in Scottsdale, Ariz. He will explore what it really takes to lead an organization in a post-pandemic world. Whether it’s breaking from tradition, processes, or “the way we’ve always done things,” this presentation will provide tried-and-tested models that enable leaders to maintain growth during challenging times. He will cover:

 - How to overcome tired ways of thinking and innovate how to approach growth
 - The value of following human attention and the evolution of technologies
 - Personal and professional benefits of a “growth hacking” mindset

Bough has been recognized as among the top marketers in business. He was named to Fortune’s “40 under 40,” Fast Company’s “100 Most Creative People in Business,” and Ebony’s “Power 100.” In early 2020, Bonin joined social media sensation Triller, overseeing revenue and marketing initiatives for this innovative platform.

Join us for what promises to be a positively thought-provoking opportunity for your organization!

For more information on the Summit visit: jturnersummit.com


Topics: Research Summit

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Priyanka Agarwal

Written by Priyanka Agarwal

Priyanka Agarwal is a public relations expert with over two decades of experience in the field. In her current role, Priyanka serves as the public relations consultant for J Turner Research. She specializes in online reputation management, corporate content creation, and strategic PR planning. She is a contributory author for NAA, Multifamily Insider, and PR Daily. Priyanka holds a master’s degree in public relations from the Jack J. Valenti School of Communications, University of Houston.

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