Communicating with Generation Z

Oct 2, 2016 by Joseph Batdorf

EdR is the number one student housing company in online reputation in the nation, with an impressive ORA™ score of 62.
In a candid conversation, Matt Sadler, Marketing Manager, EdR shared his expert insights into the company's policies and processes to communicate with Generation Z and to maintain a stellar online reputation.


His top ten tips for success:

1. Speak their language - Communicate with Gen Z in a timely manner via a platform of their choice.

2. Active involvement - Be actively involved in all online conversations.

3. Rock solid operations - Offer unmatched level of customer service and timely resolution of situations.

4. Top down approach - Get everyone on board with training, policies and resources.

5. ORM and staff trainings - Incorporate online reputation management into the new staff training programs.

6. Team work - Digital Support Specialists or corporate communications team to work together with onsite community staff.

7. Go all out - Respond to and acknowledge all reviews - positive or negative.

8. Testimonial advantage - Integrate testimonials into company sales collaterals.

9. Be genuine - No cover-ups to remove existing comments or posting of fake reviews.

10. Parents are important - Create a dedicated section with resident testimonials and all information for parents on your website.

Generation Z will soon make up the majority of student renters. It is important to learn the best way to communicate with them and their parents. 

Over 84,000 renters surveyed on lifestyle download the report.

Are you ready to build a better comunity with happier residents?