.svg)
EdR is the number one student housing company in online reputation in the nation, with an impressive ORA™ score of 62.
In a candid conversation, Matt Sadler, Marketing Manager, EdR shared his expert insights into the company's policies and processes to communicate with Generation Z and to maintain a stellar online reputation.
His top ten tips for success:
1. Speak their language - Communicate with Gen Z in a timely manner via a platform of their choice.
2. Active involvement - Be actively involved in all online conversations.
3. Rock solid operations - Offer unmatched level of customer service and timely resolution of situations.
4. Top down approach - Get everyone on board with training, policies and resources.
5. ORM and staff trainings - Incorporate online reputation management into the new staff training programs.
6. Team work - Digital Support Specialists or corporate communications team to work together with onsite community staff.
7. Go all out - Respond to and acknowledge all reviews - positive or negative.
8. Testimonial advantage - Integrate testimonials into company sales collaterals.
9. Be genuine - No cover-ups to remove existing comments or posting of fake reviews.
10. Parents are important - Create a dedicated section with resident testimonials and all information for parents on your website.
Generation Z will soon make up the majority of student renters. It is important to learn the best way to communicate with them and their parents.
