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Priyanka Agarwal on Jun 11, 2018 1:18:10 PM
In this episode, you will discover the power of reputation management, how online reviews serve as the front door to the customer experience, and hear a few key stats from J Turner Research.
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Priyanka Agarwal on May 18, 2018 10:15:00 AM
First impressions are always the most lasting ones. Not taking care of these nine issues can ruin a resident’s early days at your community.
A few days after a resident moves in to your community, the last thing you want them to write in a review is, “I had the worst leasing experience ever in an apartment” or “Do not move here, they don’t care about you once your name is on the lease” or “I would not recommend this place to my worst enemy.”
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Priyanka Agarwal on Mar 27, 2018 9:24:55 AM
Bozzuto manages 51 properties in the 2017 Elite 1% ORA™ Power Ranking of properties by online reputation for the year 2017. The Kensington has bagged the number one spot for three consecutive years including 2017.
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Joseph Batdorf on Oct 30, 2016 6:42:55 PM
Our 2015 national study, Marketing to Different Generations, involving 25,000-plus residents, frames the story of ratings and reviews in the multifamily industry. The report’s findings show that more than half (52%) of prospective apartment renters are turning to ratings and reviews at the beginning of their apartment search. In fact, other than location and price, ratings and reviews are among the first factors consumers consider in looking for an apartment.
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Joseph Batdorf on Oct 23, 2016 6:30:00 PM
When was the last time you tried a new restaurant without checking the reviews? Or made a big purchase without first checking the ratings? Consumers across industries rely more and more on what the world wide web has to say about a business or product, and it is increasingly becoming the same way when it comes to apartment communities. Multifamily Industry leaders have had to come up with methods to consistently garner positive feedback from residents on online review and internet listing sites.
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Joseph Batdorf on Oct 16, 2016 6:01:42 PM
As consumers turn to online shopping for more and more, from everyday products to time sensitive gifts, leasing offices are seeking new ways to facilitate package delivery to their residents.
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Joseph Batdorf on Oct 9, 2016 5:39:28 PM
Online reputation continues to grow in importance for the multifamily industry and properties benefit from a streamlined monitoring system. ORA™score is an aggregate compilation of a property's ratings across all review sites. Each month, we monitor the online ratings of more than 62,000 properties, nationwide, to assign ORA™ scores to each property. The national average ORA™ score is 56.87.
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Joseph Batdorf on Oct 2, 2016 6:30:00 PM
EdR is the number one student housing company in online reputation in the nation, with an impressive ORA™ score of 62.
In a candid conversation, Matt Sadler, Marketing Manager, EdR shared his expert insights into the company's policies and processes to communicate with Generation Z and to maintain a stellar online reputation.
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Joseph Batdorf on Sep 25, 2016 6:27:34 PM
The 2016 MFE Concept Community Study, The Next Gen Apartment, is a look to the future of the multifamily industry. The study takes a deep-dive into the technology, lifestyle, and design wants and needs of the youngest generation of renters, Gen Y, and the next generation, Gen Z.
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Joseph Batdorf on Sep 18, 2016 6:00:00 PM
Airbnb has shaken up the hospitality industry, giving guests new options for vacation and short-term rentals. As the Airbnb community grew in size and popularity, property managers were also feeling the effects of the “shake up.” New policies and leasing agreements were drawn up across several communities to address the allowance of the Airbnb model and short-term renting. But what about how long-term renters feel about the changes?
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