As consumers turn to online shopping for more and more, from everyday products to time sensitive gifts, leasing offices are seeking new ways to facilitate package delivery to their residents.
To determine how much online shopping was really happening, we first asked residents how many packages they receive in a typical month. And more than a quarter (26.08%) said they receive, on average, at least one a month (as you can see in the chart below). Nearly 20% of those surveyed receive at least two packages per month, while almost 17% said they get five to 10 packages a month. That is a significant number of residents who need to pick up packages on a monthly basis.
Property owners and managers are struggling to keep up with the volume, and we can see the evidence of their difficulties in the responses to our next question. 27.24% of those polled (or more than 22,800 renters) indicated that they personally have experienced problems and/or inefficiencies with receiving packages.
In an attempt to remove themselves from the equation, many companies now have packages go straight to residents’ doors. But sometimes one solution creates another problem, in this case packages can go missing once left at the doorstep. As a result, an increasing number of owners are turning to package lockers.
Access to a 24/7 package locker has become a factor in residents' satisfaction with their apartment community. When asked how important package lockers were to them (on a scale of 0 to 10), 28.23% of renters rated them at the top—"very important"—with the clear majority indicating a preference for such on-site storage devices.
So we know that package delivery needs to be streamlined, we know that residents favor the package locker option - but will they pay for the added amenity? According to the survey, an overwhelming majority of renters expect efficient delivery of their packages to be a free, on-demand amenity.
But, nearly 20% of those polled said they'd be willing to kick in another $5 per month to live in a community with package lockers, while 7.05% said they'd absorb an extra $10 per month. There were even some, 3.77% of respondents, willing to spend at least $15 more per month for the amenity. All together, more than 30% of all renters are explicitly willing to pay extra to live in a community that offers package lockers.
Will this become a standard amenity in The Next Gen Apartment?
For more than 35 years, Joseph Batdorf has contributed to the multifamily industry with his entrepreneurship and vision to introduce path-breaking solutions that directly impact a company’s bottom line.
In 2003, Joseph Batdorf partnered with experts in marketing research to co-found J Turner Research. The company offers customer insights that empower multifamily companies to advance their business. With its extensive portfolio of products - survey programs and online reputation assessment (ORA™) score, J Turner Research enables clients to enhance customer satisfaction, increase closing ratios, improve online reputation, and optimize resources. J Turner Research surveys more than 170,000 residents and prospects and tracks the online reputation of more than 59,000 properties nationwide, across all review sites on a monthly basis.
In his role as J Turner Research’s president, Batdorf oversees the company’s strategic growth. He has been engaged as a panelist and presenter in the industry for several years. Batdorf’s various speaking engagements include presenting in the 2009, 2010, 2012 NAA Education Conference, 2010 NAA Student Housing Conference, and participating as a panelist for the Multifamily Executive’s General Session on Concept Community for five consecutive years since 2012. He currently serves on the Houston Better Government Fund. Batdorf graduated from the Michigan State University.