Airbnb has shaken up the hospitality industry, giving guests new options for vacation and short-term rentals. As the Airbnb community grew in size and popularity, property managers were also feeling the effects of the “shake up.” New policies and leasing agreements were drawn up across several communities to address the allowance of the Airbnb model and short-term renting. But what about how long-term renters feel about the changes?
J Turner asked the question as a part of their 2016 MFE Concept Community report. And preliminary results of the survey found that, like owners and managers, many renters have reservations about living in a community that allows such rapid subletting.
More than a quarter of the 84,489 respondents (25.08%) said they would definitely not rent from a community that allowed short-term rentals. That is a significant number of people rejecting the Airbnb model.
Further, 21.32% of renters said they would be less willing to live in such an apartment complex, while another 18.12% were less sure, saying they'd be "somewhat willing." All together, more than 64% of all renters expressed a degree of negativity regarding short-term rentals.
This perception is only somewhat balanced by the 24.95% of respondents who say the presence of short-term rentals is not a factor in their decision, while a little more than 10.5% actually view it as a virtue.
For more than 35 years, Joseph Batdorf has contributed to the multifamily industry with his entrepreneurship and vision to introduce path-breaking solutions that directly impact a company’s bottom line.
In 2003, Joseph Batdorf partnered with experts in marketing research to co-found J Turner Research. The company offers customer insights that empower multifamily companies to advance their business. With its extensive portfolio of products - survey programs and online reputation assessment (ORA™) score, J Turner Research enables clients to enhance customer satisfaction, increase closing ratios, improve online reputation, and optimize resources. J Turner Research surveys more than 170,000 residents and prospects and tracks the online reputation of more than 59,000 properties nationwide, across all review sites on a monthly basis.
In his role as J Turner Research’s president, Batdorf oversees the company’s strategic growth. He has been engaged as a panelist and presenter in the industry for several years. Batdorf’s various speaking engagements include presenting in the 2009, 2010, 2012 NAA Education Conference, 2010 NAA Student Housing Conference, and participating as a panelist for the Multifamily Executive’s General Session on Concept Community for five consecutive years since 2012. He currently serves on the Houston Better Government Fund. Batdorf graduated from the Michigan State University.